NEW YORK, Jul 10, 2008 (BUSINESS WIRE) -- The New York Times announced today the release of the NYTimes
iPhone application
(http://www.nytimes.com/ref/membercenter/iphonefaq.html), which gives
readers offline reading capabilities, a photo browser with links to
the related articles and personalization options for the iPhone and
iPod touch models.

Available for free at the iPhone App Store, the NYTimes iPhone
application allows users to take advantage of the advanced
capabilities of the iPhone and iPod touch user interface.

"Our readers are finding the iPhone to be a fantastic platform to
experience The New York Times," said Vivian Schiller, senior vice
president and general manager, NYTimes.com. "Our new NYTimes iPhone
application provides readers with an even richer, more personalized
experience and greater access to our high-quality journalism whether
they are on or offline."

Features of the NYTimes iPhone application include:

-- Offline reading - access The Times's sections and articles to
read on and offline.

-- Simple navigation - view articles and pictures quickly.

-- Photo view - browse the news in pictures and link to the
related articles.

-- Customization options - select four favorite sections of The
Times for one-touch access.

The NYTimes iPhone application syncs via Wi-Fi or the user's
cellular network and downloads the latest news directly to the device,
giving readers access to content offline and in airplane mode.

The NYTimes iPhone application includes a fixed ad position on
article pages that functions both online as a click-through ad unit
and offline as a display unit.

Compatible with any iPhone or iPod touch with operating system
version 2.0, the application was designed by The New York Times and
developed by The Times in cooperation with Atimi and its development
team.

NYTimes iPhone application FAQs.

According to Nielsen Online, NYTimes.com had 17.7 million unique
visitors in June and was the No. 1 newspaper Web site in the United
States, a position it has long held.

About The New York Times Company

The New York Times Company (NYSE: NYT), a leading media company
with 2007 revenues of $3.2 billion, includes The New York Times, the
International Herald Tribune, The Boston Globe, 16 other daily
newspapers, WQXR-FM and more than 50 Web sites, including NYTimes.com,
Boston.com and About.com. The Company's core purpose is to enhance
society by creating, collecting and distributing high-quality news,
information and entertainment.

About Atimi Software, Inc.

Atimi Software, Inc. is a Vancouver-based, cross-platform
development company with core strengths in programming and developing
for the Macintosh platform. As a pure services company, Atimi handles
high-value intellectual property (IP) for some of the largest
technology companies in the world. Atimi's broad range of expertise
and effective development processes helps clients to reach their
target launch dates reliably and efficiently, thereby allowing them to
focus on building strong, lasting relationships with their own
customers.

This press release can be downloaded from www.nytco.com

SOURCE: The New York Times

The New York Times
Stacy Green, 212-556-7078
green@nytimes.com
or
Ivy Li, 212-556-5296
ivy.li@nytimes.com

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