Nike Debuts Team USA's Most Innovative Footwear and Apparel Designs Ever

NEW YORK, Jun 30, 2008 (BUSINESS WIRE) -- Nike (NYSE:NKE), USA Men's Basketball head coach Mike Krzyzewski,
and the entire 12 member 2008 U.S. Olympic Team for men's basketball,
will join together today for a fan celebration at an unprecedented
unveiling of Team USA's men's basketball uniforms that they will
compete in at the Beijing 2008 Olympic Games.

The event will be hosted by TV personality Kevin Frazier at the
famed Rockefeller Center Ice Rink. During the event, Nike will
showcase Team USA's new Nike Swift System of Dress basketball uniform.
The new Nike designed uniform for the USA Men's and Women's teams
eliminates 25 centimeters of material and reduces the weight by 31
percent when compared with current uniforms. Nike's new uniform also
features Nike Aerographics, an engineered mesh providing zoned cooling
that reduces up to half the yarn, making it more lightweight and
breathable. An exclusively designed "We the People" graphic, inspired
by USA's rich history, is also integrated into the uniform.

"It's a privilege to work with some of the best athletes in the
world to develop the most innovative basketball uniforms and footwear
we've ever created for the court," said Nike Brand President Charlie
Denson. "We exist to serve athletes by helping elevate their
performance and realize their potential."

In addition to Team USA's uniform design, Kobe Bryant will be
wearing the new USA Nike Hyperdunk colorway. The Nike Hyperdunk is 18
percent lighter than the average Nike basketball shoe and is the
lightest and strongest basketball shoe Nike has ever created. Key
products inspired by the USA Basketball uniform and Nike Hyperdunk
footwear featuring Flywire technology will be available to consumers
beginning July 26th.

"This team has fantastic talent and a great will. We are in a
great position to compete for the gold in Beijing," said U.S. mentor
Krzyzewski. "As a team we have pledged to represent our country with
respect, pride and dignity in Beijing and during our training leading
up to the Olympic Games. We are proud to wear this innovative Team USA
Basketball Olympic Team collection."

Members of the 2008 Olympic Team for men's basketball include:
Carmelo Anthony (Denver Nuggets); Carlos Boozer (Utah Jazz); Chris
Bosh (Toronto Raptors); Kobe Bryant (Los Angeles Lakers); Dwight
Howard (Orlando Magic); LeBron James (Cleveland Cavaliers); Jason Kidd
(Dallas Mavericks); Chris Paul (New Orleans Hornets); Tayshaun Prince
(Detroit Pistons); Michael Redd (Milwaukee Bucks); Dwyane Wade (Miami
Heat); and Deron Williams (Utah Jazz).

Krzyzewski, Duke University's Hall of Fame coach, is head coach of
the USA Senior Team, serving as assistant coaches are Syracuse
University and Hall of Fame coach Jim Boeheim, New York Knicks head
mentor Mike D'Antoni and Portland Trail Blazers head coach Nate
McMillan.

For event imagery and other materials, please go to
www.nikemedia.com.

About Nike

NIKE, Inc. based near Beaverton, Oregon, is the world's leading
designer, marketer and distributor of authentic athletic footwear,
apparel, equipment and accessories for a wide variety of sports and
fitness activities. Wholly owned Nike subsidiaries include Converse
Inc., which designs, markets and distributes athletic footwear,
apparel and accessories; Cole Haan Holdings Incorporated, which
designs, markets and distributes luxury shoes, handbags, accessories
and coats; Umbro Ltd., a leading United Kingdom-based global football
(soccer) brand; and Hurley International LLC, which designs, markets
and distributes action sports and youth lifestyle footwear, apparel
and accessories. For more information, visit www.nikebiz.com.

About USA Basketball

Based in Colorado Springs, Colo., USA Basketball is a nonprofit
organization and the national governing body for men's and women's
basketball in the United States. As the recognized governing body for
basketball in the United States by the International Basketball
Federation (FIBA) and the United States Olympic Committee (USOC), USA
Basketball is responsible for the selection, training and fielding of
USA teams that compete in FIBA sponsored international basketball
competitions, as well as for some national competitions. For more
information, visit www.usabasketball.com

SOURCE: NIKE, Inc.

NIKE, Inc.
New York Media Relations, 212-367-4447

Copyright Business Wire 2008