Exclusively Designed Play Space, Toy Library and Kid's Check-In Enhance Vacation Experience for Families Traveling with Young Children

MIAMI, Jul 21, 2008 (BUSINESS WIRE) -- Azul Hotels by Karisma, a premier collection of Gourmet
Inclusive(R) properties located throughout the Riviera Maya, Mexico,
today announced a relationship with Fisher-Price(R), a worldwide
leader in infant and pre-school toys and subsidiary of Mattel, Inc.
(NYSE:MAT) headquartered in East Aurora, N.Y. Azul Hotels and
Fisher-Price will create the Azulitos Kid's Program, a play program
dedicated to children under five years old. Azulitos will open in
conjunction with Azul Hotels' new family-friendly properties - Azul
Sensatori Hotel, by Karisma (October 1, 2008) and Azul Fives Hotel, by
Karisma (December 1, 2008) in the Riviera Maya. Azulitos Kid's Program
will also be featured at Azul Beach Hotel, by Karisma, a hip boutique
property for families located on a nine-mile stretch of secluded white
sand beach, Bahia Petempich.

"We are thrilled to be working with Fisher-Price to enhance the
guest experience at Azul Hotels by Karisma for young children and
their families," said Mandy Chomat, vice president of sales and
marketing for Premier Worldwide Marketing, exclusive representatives
for Azul Hotels by Karisma. "Fisher-Price is one of the most
recognized and trusted names for parents everywhere. We are excited to
team up with such a respected and valued company."

"Fisher-Price looks for partner brands that are committed to
enriching experiences for families, and Azul Hotels are designed
especially to bring family members together," said Kevin Curran,
general manager and senior vice president at Fisher-Price. "They have
a number of unique family playtime offerings that resonated with us,
such as s'mores parties and sandcastle building contests. Our goal is
to help create even more memorable family bonding moments at their
properties with experiences like our fun, themed playgroups and an
exercise program for mom and baby."

The Azulitos Kid's Program, designed exclusively for Azul Hotels
by Fisher-Price, begins at check-in, when parents receive a colorful
brochure detailing services and fun-filled adventures available during
their stay. Children are given their own scrapbook-like activity
booklet filled with games and areas to chronicle their favorite
moments throughout the vacation. Azulitos Kids will also be directed
to the Jugueteca, a Toy Lending Library where they can check out the
coolest Fisher-Price toys for complete entertainment.

All kids love down-on-the-floor playtime, and they will not be
disappointed when they enter the Azulitos Kid's Club Room, a play
space designed exclusively for Azul Hotels by Fisher-Price. The
colorfully decorated Azulitos Kid's Club Room will be a favorite haven
for children under five to have fun and interact together without
older kids around. The room will also be used for Fisher-Price
playgroup sessions where parents or grandparents can enjoy themed
events with the kids like Ritmo de la Manana (active beat) with
Fisher-Price musically oriented toys for babies 6 to 18 months; Mundos
Maravillosos (marvelous worlds) with Little People(R) toys for
toddlers 18 to 36 months, and Planet Heroes(TM) Aventuras Azulares
(solar adventures) for kids three to five years old.

There are more surprises outdoors. Exercise-minded moms can borrow
a jogging stroller and join Mom's Morning, a jogging/yoga program
designed especially for mothers and their babies. Mom's Morning
will start the day with a refreshing exercise program and healthy
breakfast spread of granola, fruit, yogurt and other good-for-you
treats.

In addition to its Azulitos Kid's Program, Azul Hotels by Karisma
feature a variety of Gourmet Inclusive offerings catering specifically
to families such as kid's clubs, teens clubs, kid's splash park, face
painting, pinata parties, DVD library with free popcorn, and a
playground, among others. At Azul Sensatori Hotel, families will enjoy
suites that comfortably sleep two adults and three children, or three
adults and one child. Groups traveling together can take advantage of
guaranteed connecting suites. Azul Fives Hotel offers families one-,
two- and three-bedroom suites accommodating up to eight people. Azul
Beach Hotel boasts three pools, beach butler service with ample beach
beds, and a fresh fish market where families can choose their catch to
be prepared by a chef during a beach barbecue. Azul Hotels by Karisma
also provides parents with strollers, cribs, monitors, bottle warmers,
baby bathrobes, Gourmet Gerber for babies and toddlers, and free
childcare one night a week so parents can drop off their kids at the
Kid's Club and enjoy a romantic evening.

Reservations at Azul Hotels by Karisma can be booked through a
Gourmet Inclusive Vacation Consultant or by calling 1-888-280-8810 or
visiting www.azulhotel.com. Guests can call to learn more about a
special 20 percent discount off their stay at Azul Sensatori and Azul
Five Hotels by Karisma.

For press inquiries, please contact Jenn Myres at (619) 234-0345.
For Fisher-Price, please contact Brenda Andolina at (716) 687-3101 or
Juliette Reashor at (716) 687-3354.

About Fisher-Price

Fisher-Price, Inc., a subsidiary of Mattel, Inc. (NYSE:MAT)
headquartered in East Aurora, N.Y., is the leading brand of infant and
preschool toys in the world. The Company has a 77-year legacy of
high-quality toys that enhance early childhood development. Its
often-emulated Play Laboratory was the first child research center of
its kind in the toy industry, allowing researchers to observe the way
children play and how play benefits their development. Some of the
Company's best-known "classic" brands include Little People(R), Power
Wheels(R) and View-Master(R). Fisher-Price is also a leading developer
of baby gear products (infant swings, bouncers, high chairs, nursery
monitors), as well as a wide array of character-based toys inspired by
high quality children's programming such as Sesame Street(R), Dora the
Explorer(TM) and Winnie the Pooh. The Company's web site,
www.fisher-price.com, provides valuable information and resources to
parents.

About El Dorado Spa Resorts & Hotels and Azul Hotels by Karisma

El Dorado Spa Resorts & Hotels and Azul Hotels by Karisma comprise
a collection of premier hotels throughout the Riviera Maya, Mexico,
where guests savor a Gourmet Inclusive experience that fosters
togetherness. Karisma's growing portfolio is composed of Azul Beach
Hotel, by Karisma; El Dorado Royale, A Spa Resort by Karisma; El
Dorado Seaside Suites, by Karisma; and El Dorado Maroma, A Beachfront
Resort by Karisma. Properties have been honored with the industry's
top accolades, including Conde Nast Traveler's "Top 100 Hotels in the
World," Conde Nast Traveler's "Gold List," Forbes' "Top 10 Most
Romantic Hotels," TUI Travel PLC's "Hotel of the Year," and AAA's
"Four Diamond Award." Karisma has received worldwide recognition for
its creative approach to hospitality management and product
innovations including resorts with swim-up suites, infinity balcony
pools, beach butlers and cash-free transactions. Premier Worldwide
Marketing is the exclusive worldwide sales and marketing
representative for Karisma Hotels & Resorts. For reservations, please
call 1-866-527-4762 or visit www.karismahotels.com.

SOURCE: Azul Hotels by Karisma

Formula
Jenn Myres, 619-234-0345
myres@formulapr.com

Copyright Business Wire 2008