Southwest Airlines and Thrifty Team up to Offer Triple Credits to Members of the Carrier's Frequent Flyer Program

DALLAS, July 14, 2008 /PRNewswire-FirstCall via COMTEX News Network/ -- Southwest Airlines welcomes
Thrifty Car Rental as a new preferred partner to the airline's award-winning
frequent flyer program, Rapid Rewards. The partnership with Thrifty,
effective July 11, 2008, will allow the Southwest Airlines Rapid Rewards'
program to acquire new Members from Thrifty and build additional brand loyalty
with co-branded promotions.

To celebrate the kickoff, now through Oct. 31, 2008, Members can receive
triple credit on a weekly rental of five or more days. (That's 1.5 credits
per transaction versus the standard 0.5 credit per transaction). For more
information, including terms and conditions, visit http://www.southwest.com or
http://www.thrifty.com.

"This new partnership with Thrifty will bring tremendous value to our
Customers and to the Rapid Rewards program," said Ryan Green, Southwest
Airlines' Director of Customer Loyalty. "We are very proud to welcome Thrifty
onboard to assist us in getting Customers to their favorite destinations."

"We are simply elated that Thrifty is joining one of the premier rewards
programs in the airline industry," said Brian Carpenter, Vice President, Sales
& Marketing, Dollar Thrifty Automotive Group. "We always felt Southwest
Airlines and Thrifty would be a natural union for customers looking for
exceptional value in the air and on the ground."

Since 2004, Thrifty Car Rental has sponsored Southwest Airlines' "Star of
the Month" Employee recognition program, providing a free car rental to every
featured Employee. Thrifty's sister company, Dollar Rent A Car, has been a
Preferred Partner with Southwest Airlines' Rapid Rewards since July 1, 1999.

It is fast and easy to earn free travel through Rapid Rewards. Rapid
Rewards Members earn credits by flying or using the program's Preferred
Partners, like Thrifty Car Rental. It takes just eight roundtrips to qualify
for an Award, but Members can accelerate their earnings by using the Southwest
Airlines Rapid Rewards Visa Signature Card, doing business with any of the
airline's other Preferred Partners, or by purchasing Southwest's Business
Select fares when flying. Plus, once it's earned, the Award may be
transferred to anyone. The Award is free but subject to the U.S. government
September 11th Security Fee of up to $10 roundtrip.

About Southwest Airlines

After 37 years of service, Southwest Airlines continues to differentiate
itself from other low fare carriers-offering a reliable product with exemplary
Customer Service. Southwest Airlines is the most productive airline in the
sky and offers Customers a comfortable traveling experience. Southwest
recently updated its gate areas and improved its boarding procedure to make
flying Southwest convenient and simple. Southwest Airlines (NYSE: LUV), the
nation's largest carrier in terms of domestic passengers enplaned, currently
serves 64 cities in 32 states. Based in Dallas, Southwest currently operates
more than 3,400 flights a day and has more than 34,000 Employees systemwide.

About Thrifty Car Rental

Thrifty Car Rental is a subsidiary of Dollar Thrifty Automotive Group,
Inc. (NYSE: DTG), a Fortune 1000 Company headquartered in Tulsa, Oklahoma.
Together with its corporately-owned locations and those of its franchise
owners, the Thrifty Car Rental brand serves value-conscious travelers from
more than 1,028 locations in 68 countries. For additional information, visit
http://www.dtag.com or http://www.thrifty.com.

SOURCE Southwest Airlines

http://www.southwest.com

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