"Coffee. Fully Charged."

ATLANTA, Jun 27, 2008 (BUSINESS WIRE) -- Premium coffee gets "fully charged" with the launch of Full
Throttle Coffee, a creamy coffee and energy blend set to be unleashed
in the U.S. Pacific Northwest and Southeast regions this month before
rolling out nationally in August.

Made with 100 percent premium Colombian Arabica coffee and Full
Throttle's energy and vitamin blend, Full Throttle Coffee is sure to
rev up taste buds in mocha, vanilla and caramel flavors. It will be
available in 15-ounce aluminum cans.

"Guys are increasingly looking for great-tasting beverage options
that will give them the extra 'kick' they need to conquer their day,"
said Rafael Acevedo, Senior Brand Manager, Energy Drinks, Coca-Cola
North America. "Full Throttle Coffee combines the smooth, rich taste
of coffee with the intensity that you can only get from a Full
Throttle Energy Drink."

The launch of Full Throttle Coffee will be supported by an
integrated marketing campaign and a sampling plan to drive awareness
and trial. All introductory marketing materials will feature the
tagline, "Coffee. Fully Charged", inviting Full Throttle fans to enjoy
the energy of Full Throttle in a great-tasting coffee. Packaging for
Full Throttle Coffee Caramel will be bilingual, featuring both English
and Spanish.

Full Throttle Coffee joins the Full Throttle energy drink family,
which includes Full Throttle Original, Full Throttle Unleaded, Full
Throttle Blue Demon and Full Throttle Fury. Beginning January 2009,
the brand will assume the title sponsorship of NHRA's premier
professional drag racing series. This marks the first major sports
marketing play for Coca-Cola North America's lead energy drink, which
will be called the NHRA Full Throttle Drag Racing Series.

About The Coca-Cola Company

The Coca-Cola Company is the world's largest beverage company,
refreshing consumers with more than 450 sparkling and still brands.
Along with Coca-Cola, recognized as the world's most valuable brand,
the Company's portfolio includes 12 other billion dollar brands,
including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater,
Powerade, Minute Maid and Georgia Coffee. Globally, we are the No. 1
provider of sparkling beverages, juices and juice drinks and
ready-to-drink teas and coffees. Through the world's largest beverage
distribution system, consumers in more than 200 countries enjoy the
Company's beverages at a rate of 1.5 billion servings a day. With an
enduring commitment to building sustainable communities, our Company
is focused on initiatives that protect the environment, conserve
resources and enhance the economic development of the communities
where we operate. For more information about our Company, please visit
our website at www.thecoca-colacompany.com.

SOURCE: Coca-Cola North America

Coca-Cola North America
Scott Williamson, 404-676-3288

Copyright Business Wire 2008