NESTEA(R) Introduces Green Tea Products with More Antioxidants
New Green Tea Flavors Provide Immediate Refreshment and the Natural Goodness of Tea
ATLANTA, Jun 26, 2008 (BUSINESS WIRE) -- NESTEA(R), the brand with over 50 years of iced tea heritage,
announced today the launch of new Green Tea Citrus and Diet Green Tea
Citrus products with 50 percent more antioxidants than before. The new
Green Tea products are now available across the U.S.
Responding to consumers' increasing awareness of the health
benefits of tea, NESTEA(R) combines all-natural fruit flavors and the
natural goodness of tea in its new Green Tea Citrus and Diet Green Tea
Citrus varieties. Both products now contain 50 percent more natural
tea antioxidants, with 96 milligrams of flavonoid antioxidants per
eight fl.-oz. serving. Proprietary consumer research drove the
development of the new Green Tea Citrus and Diet Green Tea Citrus to
offer exceptional taste for those seeking a delicious and refreshing
green tea.
"As summer approaches, it is the perfect time to introduce
products for consumers who want to quickly revitalize their day," said
Penny McIntyre, Senior Vice President and General Manager of Coffee
and Tea for Coca-Cola North America. "NESTEA offers delicious, simple
blends of tea and natural fruit flavors. Our new Green Tea Citrus
products with even more antioxidants are great additions to our line
of refreshing teas."
In addition, NESTEA(R) is launching a brand new look. Sleek new
packaging features fresh, dynamic graphics that call attention to the
antioxidant content and all-natural fruit flavors.
NESTEA(R) is available nationwide in several packaging options.
Green Tea Citrus and Diet Green Tea Citrus will be packaged in
distinctive 20-ounce and half-liter plastic bottle 12-packs, as will
NESTEA's Iced Tea with Lemon and Diet Iced Tea with Lemon flavors.
Iced Tea with Lemon also comes in aluminum cans (Regular & Diet) and
2-liter plastic bottles (Regular). NESTEA(R) products are sold in
supermarkets, convenience stores, drugstores and other retail stores.
About NESTEA
NESTEA(R) is a Nestle brand, licensed by The Coca-Cola Company.
Coca-Cola North America markets NESTEA(R) ready-to-drink iced tea in
the U.S. To download product photos or for more information, please
visit: www.newproducts.coca-cola.com.
SOURCE: The Coca-Cola Company
For The Coca-Cola Company Jessica O'Mahony, 919-277-1172; jomahony@fwv-us.com or Ray Crockett, 404-676-1070; rcrockett@na.ko.com
Copyright Business Wire 2008



