PLANO, Texas, Apr 25, 2008 (BUSINESS WIRE) -- J. C. Penney Company, Inc. (NYSE:JCP) announced that Myron E.
(Mike) Ullman III, chairman and chief executive officer of JCPenney,
will present at the Lehman Brothers 11th Annual Retail and Restaurant
Conference in New York City on April 30, 2008. The presentation, which
will be available via webcast, is scheduled for approximately 45
minutes starting at 8:00 a.m. ET. The live webcast may be accessed via
JCPenney's Investor Relations page at www.jcpenney.net. Replays of the
webcast will be available for up to 30 days after the event.

About JCPenney

JCPenney is one of America's leading retailers, operating 1,074
department stores throughout the United States and Puerto Rico, as
well as one of the largest apparel and home furnishing sites on the
Internet, jcp.com, and the nation's largest general merchandise
catalog business. Through these integrated channels, JCPenney offers a
wide array of national, private and exclusive brands which reflect the
Company's commitment to providing customers with style and quality at
a smart price. Traded as "JCP" on the New York Stock Exchange, the
Company posted revenue of $19.9 billion in 2007 and is executing its
strategic plan to be the growth leader in the retail industry. Key to
this strategy is JCPenney's "Every Day Matters" brand positioning,
intended to generate deeper, more emotionally driven relationships
with customers by fully engaging the Company's 155,000 Associates to
offer encouragement, provide ideas and inspire customers every time
they shop with JCPenney.

SOURCE: J. C. Penney Company, Inc.

J. C. Penney Company, Inc.
Investor Relations
Bob Johnson, 972-431-2217
rvjohnso@jcpenney.com
or
Phil Sanchez, 972-431-5575
psanc3@jcpenney.com
or
Media Relations
Darcie Brossart or Quinton Crenshaw, 972-431-3400
jcpcorpcomm@jcpenney.com

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