New Offering Increases Efficiency and Accuracy via Electronic Proposal Exchange between Agencies and Publishers

MOUNTAIN VIEW, Calif., Jul 16, 2008 (BUSINESS WIRE) -- In an effort to streamline the online media direct sales process,
DoubleClick, a premier provider of digital marketing technology and
services, today unveiled a new electronic proposal exchange platform
for its publisher and agency customers. The new integration automates
the media request for proposal (RFP) process via seamless data
exchange between DART(R) Sales Manager (DSM), an end-to-end workflow
and financial management solution for publishers, and DART(R) for
Advertisers' (DFA) MediaVisor planning tool. Also today, DoubleClick
further strengthened its integrated platform for media sellers by
announcing the release of an adapter designed to allow the seamless
exchange of data between DSM and Salesforce CRM, salesforce.com's
industry-leading suite of CRM applications.

DoubleClick's new proposal exchange platform is built upon
application agnostic standards, which will ultimately allow for
broader integration with other advertising technology solutions. The
company has worked closely with the IAB in their efforts to establish
a consistent standard for electronic order exchange across the online
advertising industry. Establishing a common proposal exchange standard
will also allow for better automation of discrepancy reconciliation -
another key challenge for buyers and sellers of digital media.

In a 2007 survey of its ad agency clients, DoubleClick confirmed
that the majority of the media RFP and contract process is still
handled manually--via the exchange of emails, spreadsheets and faxes.
Respondents also named lack of internal coordination at publishers and
inaccurate proposal responses as top concerns. More than 70% of
agencies responding said that a publisher's use of an automated
proposal tool would positively influence their decision to send that
publisher an RFP. By digitizing and standardizing the RFP process,
publishers are also expected to benefit from increased operational
efficiency and accuracy, while advertisers will enjoy faster response
times and more accurate proposals.

With DoubleClick's new electronic order exchange feature, agencies
can select DSM-enabled publishers directly from the MediaVisor
planning tool. Selected publishers receive an electronic request for
proposal directly within the DSM interface and can check inventory,
build a proposal, and respond electronically. Once approved, the
proposed media package can be trafficked by the publisher directly
into DART for Publishers. Previously, publishers had to manually enter
their proposals within MediaVisor for each advertiser in addition to
their own system, often a time consuming and error-prone process.
Currently, more than 20 publishers are testing the new order exchange
platform including BabyCenter.com and Mansueto Ventures.

Also announced today was the release of a Salesforce.com adapter
that allows DART Sales Manager to exchange data with this leading
customer relationship management solution to deliver increased
transparency throughout the ad sales cycle. The new adapter
synchronizes opportunities and proposal information as well as sales
data between the two systems, creating a more seamless end-to-end
media sales solution.

"DoubleClick's vision is to help digital advertising scale by
developing platforms that bring advertisers and publishers together,"
said Group Product Manager Jonathan Bellack. "Our new proposal
exchange platform reduces operational friction by eliminating
error-prone manual data entry. In addition, our tight integration with
Salesforce.com continues to develop DART Sales Manager's mission to
enable an integrated quote to cash solution for publisher sales
teams."

About DART Sales Manager (DSM)

DART Sales Manager (DSM) is an end-to-end workflow and financial
management solution for publishers. With over a dozen timesaving
features for sales teams and six financial reports, DSM is a
best-of-breed tool for media sellers with sales teams of all sizes.
DSM is part of DoubleClick's Revenue Center, a comprehensive suite of
solutions for media sellers designed to maximize revenue and minimize
operational friction throughout the digital ad sales process.

DART Sales Manager reduces the burden of manual data entry and
improves the accuracy and transparency of the entire sales and service
process. The result is increased visibility, including enhanced
real-time inventory access for sales and additional pipeline and
revenue forecasting capabilities for sales management.

For more information about DART Sales Manager please visit
http://www.doubleclick.com/dartsalesmanager

To learn more about the entire DoubleClick Revenue Center please
visit: http://www.doubleclick.com/revenuecenter

About DoubleClick

DoubleClick is a premier provider of digital marketing technology
and services. The world's top marketers, publishers and agencies
utilize DoubleClick's expertise in ad serving, rich media, video,
mobile, search and affiliate marketing to help them make the most of
the digital medium. From its position at the nerve center of digital
marketing, DoubleClick provides superior insights and insider
knowledge to its customers. DoubleClick is a division of Google Inc.
(NASDAQ:GOOG) Learn more at www.doubleclick.com.

DoubleClick and DART are trademarks of Google Inc.

SOURCE: Google Inc.

Google Inc.
Lynn Tornabene, 212-381-5596
ltornabene@google.com

Copyright Business Wire 2008