Deeelish! Meals Made Easy Enters Into Its Third Year With Profitability and New Funding
Deeelish! Leads the Pack and Sets Industry Milestones in the Bay Area With FedEx Home Delivery, Corporate Delivery, Vacuum-Sealing Meals, and Monthly Guest Feedback
MENLO PARK, Calif., May 12, 2008 (BUSINESS WIRE) -- Deeelish! Meals Made Easy, San Francisco's premier meal
preparation service, today announced that it has celebrated more than
two-years in business, achieved profitability, and has closed on
additional funding.
Since opening its doors in May 2006, Deeelish! Meals Made Easy has
grown from being a storefront location where guests come in to
assemble meals into a diverse company that facilitates more than 3,500
meals a month for its retail, corporate, and home delivery guests
throughout the West Coast. Meals have also been shipped as far as
Maryland, Vermont, New Jersey and Hawaii.
To continue to serve its upward growth, Deeelish! Meals Made Easy
also announced it has closed an additional $250,000 in funding from
angel investors. The additional money will be used to support
marketing and business expansion plans over the next several months.
The evolution and growth of Deeelish! is based on its keen focus
and awareness of providing outstanding customer service and by filling
the culinary needs of working professionals and home chefs who want to
cook but don't have the time to shop or prep ingredients. Deeelish!
Meals Made Easy starts with ingredients sourced from local farmers and
butchers to create delicious and convenient entrees for busy people
who want to cook but lack the time to make meals from scratch every
night.
Over the past two years, Deeelish! has also consistently offered
innovative services that set it apart as the leading meal prep
destination and delivery service in the San Francisco Bay Area.
Company Milestones Include:
-- Business Delivery -- First meal prep company to offer
corporate delivery of fresh (not frozen) meals in full and
half size portions.
-- Home & Vacation Delivery -- First to offer overnight home
delivery via FedEx to residences and vacation homes throughout
California, Las Vegas, Oregon, Nevada, and Washington State.
-- Vacuum Sealing Meals -- Remains the only business to vacuum
seal all Delivery as well as In-Store orders to prevent
freezer burn and protect meals when defrosting -- eliminating
the need for leaky zip freezer bags.
-- Guest Satisfaction Surveys -- First to offer monthly
satisfaction surveys where an overwhelming percentage of
guests report having had an "Incredible!" experience with
Deeelish! Meals Made Easy. Only meals that rate four stars or
higher return as Deeelish! favorites. More than 100 meals
since 2006 have earned the four-star distinction.
"We want to express our sincere appreciation and thanks to our
outstanding guests, terrific staff members, and suppliers for their
continuing support as partners in our growth," said Jeff and Jami
Stevens, co-founders of Deeelish! Meals Made Easy. "It's our guests
who have helped shape our growth with their feedback. We are convinced
that the next 2 years will be even more spectacular for Deeelish! and
we have our loyal guests and employees to thank."
For the entire month of May, Deeelish is also offering a birthday
promotion "It's our birthday, but you take the cake!" All In-Store
Pickup and Home Delivery orders will receive a free pie from Duarte's
Tavern or cake from Rubicon Bakery. "It's our way of saying thanks and
it's a sweet finish to any Deeelish! meal," said Jami Stevens,
co-founder of Deeelish! Meals Made Easy.
About Deeelish! Meals Made Easy
Deeelish! Meals Made Easy operates a showcase preparation facility
in Menlo Park, CA where guests can assemble meals using pre-prepared
ingredients including fresh meats, herbs, and vegetables. At home, all
the assembled ingredients are then put together and cooked so guests
have the satisfaction of preparing their own fresh entrees for dinner.
Deeelish! Meals Made Easy has gained word-of-mouth acclaim by
providing a simple way to fit home-cooked, gourmet meals into a busy
lifestyle. Deeelish! Meals Made Easy has been featured on the ABC 7's
View From the Bay (KGO- San Francisco) as well as in The New York
Times, San Francisco Chronicle, Bay Area Parent, Gentry Magazine, The
San Jose Business Times, and The Almanac.
Find out why a growing number of companies including Google, Inc.
(NASDAQ: GOOG), Applied Biosystems (NYSE: ABI), and the Bay Area
offices of Morrison & Foerster, Cooley, Godward & Kronish, LLP, and
Latham & Watkins, LLP include Deeelish! Meals Made Easy in their
Corporate Perks and Corporate Delivery programs. For more information,
please contact corporate@deeelish.com or call at 650.325.6325. You may
also visit us on the web at www.deeelish.com.
SOURCE: Deeelish! Meals Made Easy
Deeelish! Meals Made Easy Kimberly Vogel, 650-465-6690 Corporate Communications kimberlyvogel@deeelish.com
Copyright Business Wire 2008


