Emotives Marketing, LLC

We are a marketing consulting company that focuses on growth through enrichment and integrated development of the brand. In addition to custom consulting services, we have a signature product, the Emotives Marketing Brand Foundation Project , and a unique capability to develop emotion-driven posItioning for brands and products, through the Emotives Model of 29 Core-Emotions , which we developed. One of the key but often under-recognized components of building strong brands. is to focus on the primary benefit for which the brand is known. or wants to be known. That is the "motive" the customer wants to achieve by buying a specific brand. A motive is like a benefit, but is emotional in nature , as opposed to rational, and is therefore potentially more powerful. That 's what the buyer wants. In good companies, it typically becomes the driving force behind the advertising, the packaging and even new products. Since all feelings are not emotions, In the past, there was no structure to provide perspective when looking at the mass of feelings, moods and other psychological states, with no involvement or even understanding of true emotions. That's what our Model contributes. In the past, customer benefits were primarily rational in nature (better, cheaper, faster, easier, etc.). Today, more and more brands in many more categories are beginning to differentiate themselves by using emotional motives what we prefer to call them. ...