PLAYSTATION 3 and Xbox 360 Feature More Than 250 Core Gameplay Enhancements That Deliver Most Responsive, Intelligent and Realistic Action Ever

REDWOOD CITY, Calif., Jul 01, 2008 (BUSINESS WIRE) -- Electronic Arts Inc. (NASDAQ:ERTS) today revealed it has created
platform specific experiences for its best-selling* FIFA Soccer 09
franchise from EA SPORTS(TM). FIFA Soccer 09 has been designed and
customized to deliver a unique gameplay experience that takes
advantage of the hardware specifications of each available platform --
the PLAYSTATION(R)3 computer entertainment system, Xbox 360(TM) video
game and entertainment system, Wii(TM) home video game system, PC,
PlayStation(R)2 computer entertainment system, Nintendo DS(TM), PSP(R)
(PlayStation(R)Portable) system and mobile -- when it is released
worldwide this autumn.

"We have listened and responded to gamers and soccer fans around
the world by building customized gameplay experiences for FIFA Soccer
09 on each platform," said Andrew Wilson, Vice President & Executive
Producer for the franchise. "Everyone wants to play a soccer game that
is customized to their system and delivers a unique and enjoyable
experience. We understand that and have innovated features, created
new modes and designed controls that are tailored to each specific
platform."

With over 250 additions and enhancements to core gameplay, FIFA
Soccer 09 on the PLAYSTATION 3 system and Xbox 360 deliver an
authentic soccer simulation that enables you to customize the game to
suit your style and ability. New animation technology creates more
responsive first-time shooting and passing, faster and more controlled
dribbling, and improved trapping. New player momentum physics, which
exploits the power of these platform engines, delivers realistic
player collisions, authentic jostling for the ball, and more variation
in tackling.

"We listened to our consumers to make the changes that they
wanted," said David Rutter, Producer of FIFA Soccer 09 on the
PLAYSTATION 3 system and Xbox 360. "No other game has over 250 feature
changes and additions focused on improving core gameplay. We have an
absolutely authentic recreation of the real sport through attention to
detail."

For the first time, go inside the game engine to customize the
strategy and positioning of your teammates to decide exactly how your
team will play in any situation. With new Custom Team Tactics you have
all the tools to become a first-team coach. Adjust and customize
tactical settings so CPU players and your team perform just like the
real-world team plays and make strategic decisions to exploit your
opponent's weaknesses, all on-the-fly. The popular feature innovation
Be A Pro has expanded to a career mode called Be A Pro: Seasons where
you can choose or create a professional player and then develop his
skills at a single outfield position over four years with the ultimate
goal of becoming a national legend. The matchday experience is now
true-to-life with a referee and linesmen on the pitch. Plus, crowds,
stadium atmosphere and commentary have all been regionalized in exact
detail.

On the Wii, enjoy FIFA Soccer 09 All-Play one of two ways -- a
Wii-specific take on the authentic '11 vs. 11' simulation or
over-the-top '8 vs. 8' arcade action within a stylized environment
with Mii(TM) versions of your favorite superstars, like Ronaldinho and
Wayne Rooney. Refined motion and point-and-play controls make playing
FIFA Soccer 09 All-Play even more intuitive and perfectly balanced for
gamers of any ability to enjoy fun, soccer action. Choose to play the
style that best suits your skills from advanced controls for
experienced players to new EA SPORTS(TM) All-Play controls that
enables novice players to focus on fun using simplified controls with
AI assistance.

"You've never played soccer like this before," said Kaz Makita,
Producer of FIFA Soccer 09 All-Play. "Our new '8 vs. 8' Footii Match
enables you to play an exaggerated style of soccer where the
personality of your Mii comes to life. You can play with your Mii
characters against or alongside some of the biggest stars in a truly
unique soccer experience tailored specifically for the Wii version of
FIFA Soccer 09."

FIFA Soccer 09 on PC now features leading-edge visuals that
deliver graphics that exploit the power of hi-spec gaming PCs, as
requested by PC gamers. Star players are featured in photorealistic
quality with remodeled likenesses for ultra-realistic gameplay. FIFA
Soccer 09 on PC also features customizable mouse gameplay controls
that deliver deeper, more intuitive command over your squad. Plus,
customizable widgets are now integrated into the menu system to
connect you to the FIFA community and real-world soccer so you stay
connected while playing FIFA Soccer 09.

"We are committed to investing and innovating to create a PC
specific experience," said Producer Paul Hossack. "Gamers want a
gameplay experience exclusively for PC and FIFA Soccer 09 on PC
delivers this."

With 500 new animation sequences and all-new collision and
shielding systems -- representing the biggest innovations to the
multiplatform EA SPORTS soccer engine in four years -- FIFA Soccer 09
delivers more responsive, intelligent and realistic physical action on
the PlayStation 2 system. The new collision detection system with 360
degree coverage enables players to behave according to their physical
attributes where player speed, direction and strength determine
everything from the severity of the collision to the outcome of
possession. Changes to the animation system reward the skillful gamer
during one-on-one situations between attackers and defenders. Tuned
acceleration attributes enable swifter virtual players to possess
quicker first steps and gain advantage in sprints. Plus, four new
skill moves -- scoop turns, rainbow flicks, heel-to-heel knocks and
ball rolls -- give you a total of 32 tricks in your arsenal to perform
just like Ronaldinho.

FIFA Soccer 09 on the PSP system and Nintendo DS now include the
innovative Be A Pro feature, including the unique Be A Pro camera that
re-creates the rush and excitement of racing in on goal, designed
exclusively for each system.

Additional major feature innovations for PLAYSTATION 3, Xbox 360
and PC will be revealed later this month and announced at the Leipzig
Games Convention in August. Screenshots and product fact sheets can be
downloaded at http://info.ea.com.

To learn more about specific features on each platform visit
www.FIFA.ea.com.

FIFA Soccer 09, scheduled for worldwide release this autumn, is
developed by EA Canada in Vancouver, B.C. It has not yet been rated by
ESRB or PEGI.

* Based on total franchise sales in 2007 according to the NPD
Group, Inc.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City,
California, is the world's leading interactive entertainment software
company. Founded in 1982, the company develops, publishes, and
distributes interactive software worldwide for video game systems,
personal computers, cellular handsets and the Internet. Electronic
Arts markets its products under four brand names: EA SPORTS(TM),
EA(TM), EA SPORTS Freestyle(TM) and POGO(TM). In fiscal 2008, EA
posted GAAP net revenue of $3.67 billion and had 27 titles that sold
more than one million copies.. EA's homepage and online game site is
www.ea.com. More information about EA's products and full text of
press releases can be found on the Internet at http://info.ea.com.

EA, EA SPORTS, EA SPORTS FREESTYLE, and POGO are trademarks or
registered trademarks of Electronic Arts Inc. in the U.S and/or other
countries. Official FIFA licensed product ' (C) The FIFA brand OLP
logo is a copyright and trademark of FIFA. All rights reserved.'
Manufactured under licenese by Electronic Arts Inc. Player names and
likenesses used under license from FIFA, International Federation of
Professional Footballers "(FIFPro)" and national teams. Microsoft,
Xbox, and Xbox 360 are registered trademarks of the Microsoft group of
companies. "PlayStation", "PLAYSTATION" and PSP are registered
trademarks of Sony Computer Entertainment Inc. Memory Stick Duo(TM)
may be required (sold separately). Nintendo DS, Mii and Wii are
trademarks of Nintendo. All other trademarks are the property of their
respective owners.

SOURCE: Electronic Arts Inc.

Electronic Arts Inc.
Steve Frost, 604-456-5067
Senior Publicist
sfrost@ea.com
David Tinson, 604-456-5167
Director, Communications
dtinson@ea.com

Copyright Business Wire 2008