Now Select from a Range of Thousands of Items for Your Sims!

REDWOOD CITY, Calif., Jun 30, 2008 (BUSINESS WIRE) -- The Sims(TM), an Electronic Arts Inc. (NASDAQ:ERTS) Label, today
announced that The Sims2 Store is live at www.thesims2store.com for
online shoppers in the US and Canada. This new online shopping
destination from The Sims Label enables players of The Sims 2 to
choose from a range of thousands of items for their Sims. Select from
fashions, furnishings, decor, entertainment, home office items, and
more - easily, instantly and with peace-of-mind! By registering at
www.thesims2store.com, players are able to browse, purchase and
download new items directly into their The Sims 2 games, which they
must have already purchased and installed. In celebration of the
opening, all new registrants to The Sims 2 Store receive six free
items for download as a special thank you!

The Sims 2 Store features items from The Sims 2 Expansion Packs*
and Stuff Packs* along with all-new exclusive content that is not
available anywhere else. These collections include furnishings,
outfits and hairstyles. Among the more than 1,000 items, today the
site features more than 100 all-new, exclusives, which include special
themed assortments from Art Deco and Cubic styles.

"The Sims 2 Store is our first online shopping destination,
designed with your Sims in mind," said Rod Humble, Head of Studio for
The Sims Label. "Download the items that you would like from some of
our Expansion Packs and Stuff Packs, along with all-new, exclusive
items made available only at The Sims 2 Store. The selection of items
is perfect for your Sims and you have the ability to pick-and-choose
only the items that you want. The online assortment on the site is
updated regularly, making shopping for The Sims 2 a fun and fresh
experience."

With The Sims 2 Store, players can spark their creativity and
enrich the lives of their Sims, while expanding storytelling options,
as they shop online with convenience and security. Featuring an
easy-to-use, intuitive catalog-style navigation, The Sims 2 Store uses
a simple purchase process through the introduction of SimPoints, which
can be redeemed for items and are payable with all major credit cards.
Currently all credit card billing addresses must be in the US or
Canada to buy SimPoints.

The Sims 2 Store includes items from a number of Expansion Packs*,
including The Sims 2 University, The Sims 2 Nightlife, The Sims 2 Open
for Business, The Sims 2 Pets, The Sims 2 Seasons, and The Sims 2 Bon
Voyage, and Stuff Packs*, including The Sims 2 Family Fun, The Sims 2
Glamour Life, The Sims 2 Celebration and The Sims 2 Teen Style. Check
out The Sims 2 Store today!

About The Sims Franchise

The Sims franchise celebrates an impressive over 100 million units
sold since its launch in February 2000. Now translated into 22
different languages in 60 different countries, The Sims has quickly
become a universal gaming and cultural phenomenon. For the latest
information about The Sims and to check out the hottest creations for
The Sims 2 made by our community members, please visit
www.thesims2.com. To stay up-to-date on The Sims 3 news and
information, check out www.thesims3.com.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City,
California, is the world's leading interactive entertainment software
company. Founded in 1982, the Company develops, publishes, and
distributes interactive software worldwide for video game systems,
personal computers, cellular handsets and the Internet. Electronic
Arts markets its products under four brand names: EA SPORTS(TM),
EA(TM), EA SPORTS Freestyle(TM) and POGO(TM). In fiscal 2008, EA
posted GAAP net revenue of $3.67 billion and had 27 titles that sold
more than one million copies. EA's homepage and online game site is
www.ea.com. More information about EA's products and full text of
press releases can be found on the Internet at http://info.ea.com.

EA, EA SPORTS, EA SPORTS Freestyle, POGO and The Sims are
trademarks or registered trademarks of Electronic Arts Inc. in the
U.S. and/or other countries. All other trademarks are the property of
their respective owners.

* Requires The Sims 2 Double Deluxe, The Sims 2 Deluxe, The Sims 2
Special DVD Edition, or The Sims 2 Holiday Edition for PC to play.

SOURCE: Electronic Arts Inc.

The Sims Label, EA
Addison Ames, 650-628-2990
Director, Public Relations
AAmes@EA.com
or
Bender / Helper Impact
Audra McIver, 212-689-6360
Audra_McIver@bhimpact.com

Copyright Business Wire 2008