CNET's Top Choice for Digital Converter Boxes*

ENGLEWOOD, Colo., June 26, 2008 /PRNewswire-FirstCall via COMTEX News Network/ -- DISH Network
Corporation (Nasdaq: DISH), the digital transition leader, today announced
that its DTVPal(TM) digital-to-analog converter box is available for purchase
nationwide at http://www.dtvpal.com or by calling 1-888-638-9912.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080626/LATH056)

The DTVPal qualifies for the National Telecommunications and Information
Administration's TV Converter Box Coupon Program; coupons may be ordered by
visiting http://www.dtv2009.gov. Consumers can purchase the converter box for
$19.99 after the $40 government coupon is applied; MSRP for the DTVPal is
$59.99.

The DTVPal by DISH Network was deemed a "top choice" by CNET, and is the
only converter box that comes with a nationwide customer care and service
network to facilitate installation, including knowledgeable, multilingual
agents and technicians trained in the digital transition.

"The DTVPal is supported by a trusted and respected national brand -- DISH
Network -- and is without question one of the best and most affordable
converter boxes on the market today," said Tom Stingley, executive vice
president of Sales and Distribution for DISH Network. "As a leader in
all-digital television for more than 12 years, we understand the benefits of
digital TV, and we are committed to providing solutions for consumers affected
by the upcoming transition so they may continue to enjoy their favorite TV
programming."

The feature-rich DTVPal is one way for consumers to experience DISH
Network's industry-leading and award-winning technology at an attractive
price. The DTVPal is only one of a few converter boxes that includes a unique
analog pass-through feature, which means it can take both analog and digital
signals -- ideal for all consumers, as many stations are low-power and are not
required to switch to digital broadcasts by 2009.

Additional components include an easy-to-follow setup wizard, a best in
class* electronic program guide with up to seven days of program listings,
parental controls, program search, auto tune timers for program recording on a
connected VCR, closed caption support, a remote control, and signal strength
screen pop-ups that can troubleshoot lost signals.

Consumers can also prepare for the digital transition by subscribing to
pay television. DISH Network offers the best value in entertainment with the
lowest all-digital price every day, along with unmatched technology and
award-winning customer service that has surpassed major cable TV providers for
the past eight years. For as little as $19.99 per month (additional $5 for
local channels), DISH Network customers can subscribe to the DishFAMILY
package and receive over 40 popular channels, plus free installation and
activation.

For more information about DISH Network, visit http://www.dishnetwork.com
or call 1-800-333-DISH (3474). To learn more about the DTVPal or to order a
converter box, visit http://www.dtvpal.com or call 1-888-638-9912.

* CNET Review, June 19, 2008

About DISH Network Corporation

DISH Network Corporation (Nasdaq: DISH), the nation's third largest pay-TV
provider and the leader in digital television, provides more than 13.815
million satellite TV customers with industry-leading customer satisfaction
which has surpassed major cable TV providers for eight consecutive years. DISH
Network also provides customers with award-winning HD and DVR technology
including the ViP722(TM) HD DVR, which received the Editors' Choice awards
from both CNET and PC Magazine. In addition, subscribers enjoy access to
hundreds of video and audio channels, the most International channels in the
U.S., industry-leading Interactive TV applications, Latino programming, and
the best sports and movies in HD. DISH Network offers a variety of package and
price options including the lowest all-digital price in America, the DishDVR
Advantage Package, high-speed Internet service, and a free upgrade to the best
HD DVR in the industry. DISH Network is included in the Nasdaq-100 Index (NDX)
and is a Fortune 300 company. Visit http://www.dishnetwork.com/aboutus or call
1-800-333-DISH (3474) for more information.

SOURCE DISH Network Corporation

http://www.dishnetwork.com

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