Karmazin to Strengthen the lucy(R) Brand's Merchandise Assortment with Planned Innovations in Performance, Style and Fit

PORTLAND, Ore., Jun 18, 2008 (BUSINESS WIRE) -- lucy activewear inc., a wholly owned subsidiary of VF Corporation
(NYSE:VFC), announced the appointment of Kira Karmazin as Vice
President of Merchandising and Marketing for the lucy(R) brand.
Karmazin is charged with the development of strategic brand growth
strategies to position lucy for long-term success.

Karmazin brings over 18 years of merchandising experience to the
lucy(R) brand. Prior to joining lucy activewear, Karmazin served as
Vice President of Merchandising for multiple top-level specialty
retail brands including Coldwater Creek, Victoria's Secret, and Gap
Inc. Karmazin holds an M.B.A. degree in Marketing and Finance from the
University of Michigan.

Karmazin will report to Michelle Lantow, President of lucy
activewear. "We welcome Kira's extensive experience in Merchandising
and Marketing and are confident she will help strengthen lucy's
position as a leader in women's activewear. Kira's vision will take
the lucy(R) brand to new levels of performance and style with
fashion-forward activewear designed to fit, flatter and inspire,"
Lantow said.

2009 promises to bring a fresh look to women's activewear as the
lucy(R) brand gears up to deliver unique designs with innovative
performance features. Karmazin plans to introduce an increased
assortment of studio and outdoor apparel for the active woman, along
with new technical fabrics that will complement the signature lucy(R)
performance fabrications. "I look forward to further developing the
lucy(R) brand by streamlining the product assortment with an emphasis
on performance, style and fit," Karmazin said.

About lucy

lucy activewear is a Portland, Oregon-based apparel company for
women who value style, fit and performance. Launched in 1999, the
lucy(R) brand was created to inspire a woman's active life; since
then, lucy activewear has grown from its origins as lucy.com, an
online retailer, to a vertical retailer currently operating 63 stores
nationwide. Today, the lucy(R) brand continues to provide versatile,
fashionable performance apparel for active women. In August 2007, VF
Corporation, a global leader in lifestyle branded apparel, completed
its acquisition of lucy activewear, inc. As a result of the
acquisition, lucy activewear, inc. is now a wholly owned subsidiary of
VF Corporation.

About VF

VF Corporation is a global leader in lifestyle apparel with a
diverse portfolio of jeanswear, outdoor, imagewear, sportswear and
contemporary apparel brands. Its principal brands include Wrangler(R),
Lee(R), Riders(R), The North Face(R), Vans(R), Reef(R), Eagle
Creek(R), Eastpak(R), JanSport(R), Napapijri(R), Nautica(R),
Kipling(R), John Varvatos(R), 7 For All Mankind(R), lucy(R),
Majestic(R) , Lee Sport(R) and Red Kap(R).

VF Corporation's press releases, annual report and other
information can be accessed through the Company's home page,
www.vfc.com.

SOURCE: lucy activewear

lucy activewear
Elizabeth Gurry, 503-961-6453
elizabeth_gurry@vfc.com

Copyright Business Wire 2008