Joint Presentation to Highlight Successes of Procter & Gamble's Demand Sensing Initiatives

NORWALK, Conn., Sep 30, 2008 (BUSINESS WIRE) -- Terra
Technology, the leading provider of demand sensing and inventory
optimization solutions for consumer products companies, today announced
that David Mills, associate director of global business planning for
Procter & Gamble, and Michael Mastroianni, vice president of supply
chain strategy at Terra, will present "Demand
Sensing-Enabled Supply and S&OP Improvements at P&G"
at the Council of Supply Chain Management Professionals (CSCMP) Annual
Conference in Denver, Colorado on Tuesday, October 7, 2008 at 2:30 PM.
CSCMP is the preeminent association for individuals involved in supply
chain management.

Mills and Mastroianni, the former vice president of North America
planning, reliability and operations at the Campbell Soup Company, were
invited to address how breakthrough advances in demand sensing
technology enabled P&G to achieve design and execution improvements in
the supply network and S&OP. P&G has reduced forecast error more than 30
percent by incorporating Terra's demand
sensing capability into P&G's
industry-leading Consumer Driven Supply Network (CDSN).

Commenting on the upcoming presentation, Mastroianni said, "AMR
Research named Procter & Gamble the top consumer products supply chain
performer in 2008 because P&G leverages its Consumer-Driven Supply
Network to outperform competitors in the marketplace. This presentation
is designed to provide attendees with a first-hand perspective of how
P&G has used demand sensing technology to improve its bottom line with
real-world results that could be applied to other companies facing
similar supply chain challenges."

Visit Terra at Booth 514 at the CSCMP Learning Exchange on Monday,
October 6.

About Procter & Gamble

Three billion times a day, P&G brands touch the lives of people around
the world. The company has one of the strongest portfolios of trusted,
quality, leadership brands, including Pampers(R),
Tide(R), Ariel(R),
Always(R), Whisper(R),
Pantene(R), Mach3(R),
Bounty(R), Dawn(R),
Gain(R), Pringles(R),
Folgers(R), Charmin(R),
Downy(R), Lenor(R),
Iams(R), Crest(R),
Oral-B(R), Actonel(R),
Duracell(R), Olay(R),
Head & Shoulders(R), Wella(R),
Gillette(R), Braun(R),
and Fusion(R). The P&G community consists of
approximately 138,000 employees working in over 80 countries worldwide.
Please visit http://www.pg.com
for the latest news and in-depth information about P&G and its brands.

About Terra Technology

Terra Technology is the leading provider of demand sensing and inventory
optimization software for consumer goods companies. Terra's
solutions incorporate demand signals from throughout the supply chain
including retailer data, reducing forecast error by up to 50 percent and
inventory up to 20 percent. More accurate forecasts and inventory
targets improve customer service, lower inventory, decrease unplanned
changeovers and reduce costs. Terra's
customers include Campbell Soup, Procter & Gamble, and Ventura Foods.
For more information, please visit www.terratechnology.com
or call 203-847-4007 x111.

SOURCE: Terra Technology

Media Contact 
DPR Group, Inc. 
Bryan Wyatt 
919-678-9200 
bwyatt@dprgroup.com 
or 
Effective Communications 
Paul van de Braak 
+31 (0)299 656404 
effective-communications@planet.nl 
or 
Company Contact 
Terra Technology 
Mary Fields 
203-847-4007 x127 
mary.fields@terratechnology.com

Copyright Business Wire 2008