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The American Heart Association and Comcast Team Up to Strike Out Stroke

Comcast Customers in Maryland, Washington, D.C. and Virginia Provided Access to Educational Programming to Promote Stroke Awareness and Prevention during Stroke Awareness Month

WASHINGTON, May 5, 2008 /PRNewswire via COMTEX News Network/ -- The American Heart Association and
Comcast have partnered to raise awareness and understanding of the risk
factors and signs of stroke by making stroke awareness-related programming
available through Comcast's ON DEMAND service. Throughout the month of May,
in recognition of Stroke Awareness Month, Comcast Digital Cable customers
throughout Maryland, Washington, D.C. and Virginia, can access this special
programming ON DEMAND, any time of the day or night.

Delivered through Comcast's signature ON DEMAND service, The American
Heart Association will provide videos on stroke prevention and treatment,
featuring some of the region's top stroke experts and community leaders
including Dr. Frederick Beavers, Chief of Endovascular Surgery of Washington
Hospital Center and Dr. E. Gail Anderson Holness, a Power To End Stroke task
force member and stroke survivor.

"Through this exciting partnership with Comcast, the American Heart
Association's mission to build healthier lives free of cardiovascular disease
and stroke is furthered. We are honored to work together and hope that through
creative programming the public can become better educated on heart disease
and stroke," commented Gabrielle Urquhart, executive director of the American
Heart Association, Greater Washington Region.

"Comcast is proud to join the American Heart Association in its effort to
promote the importance of heart health awareness," said Noah Kodeck, Director
of Local ON DEMAND Programming and Production for Comcast's Eastern Division.
"Comcast believes strongly in the power of local ON DEMAND programming and its
ability to deliver relevant news and information that has a positive impact on
the communities we serve."

To view this special content ON DEMAND, beginning on May 1, Comcast
Digital Cable customers can tune to Channel 1 on their Digital Cable lineup or
press the ON DEMAND button on their remote control, then click on the "Get
Local" section and select the "Strike Out Stroke" folder.

Each year roughly 780,000 people experience a new or recurrent stroke, a
translation of one stroke every 40 seconds in the United States. Stroke is the
No. 3 cause of death in the U.S.

A stroke occurs when a blood vessel that carries oxygen and nutrients to
the brain is either blocked by a clot or bursts. Quick action, including
recognizing the warning signs and calling 911 immediately, is the key to
treating stroke. Stroke is largely preventable through education and awareness
of personal risk factors such as weight, blood pressure, nutrition and family
history. Because of this, Comcast and the American Heart Association have
created this innovative ON DEMAND programming to help the community better
understand their risks.

In addition to providing ON DEMAND programming, Comcast will issue public
service announcements in May advocating stroke awareness and education.
Comcast has also committed to partnering with the American Heart Association
to increase the visibility of its local initiatives throughout the year,
including the Heart Gala, Celebrity Golf Tournament, Heart's Delight, Lawyers
Have Heart 10K and the Start! Heart Walk. These events raise money to fund
critical life-saving research.

With more than 10,000 titles per month -- the vast majority of which are
free -- Comcast's ON DEMAND service offers a library of information and
programming to choose from, available 24/7, with the ability to pause, fast
forward and rewind selections. Comcast's "Get Local" ON DEMAND content is
tailored to specific market areas and niche interests including health and
wellness, politics, high school sports, and more. All "Get Local" content is
free to Digital Cable subscribers.

About American Heart Association

Founded in 1924, the American Heart Association today is the nation's
oldest and largest voluntary health organization dedicated to building
healthier lives, free of heart disease and stroke. These diseases, America's
No. 1 and No. 3 killers, and all other cardiovascular diseases claim nearly
870,000 lives a year. In fiscal year 2006-07 the association invested more
than $554 million in research, professional and public education, advocacy and
community service programs to help all Americans live longer, healthier lives.
To learn more, call 1-800-AHA-USA1 or visit americanheart.org.

About Comcast

Headquartered in Philadelphia, Comcast Cable is a division of Comcast
Corporation (Nasdaq: CMCSA, CMCSK) (http://www.comcast.com), the nation's
leading provider of entertainment, information and communications products and
services. With 24.7 million cable customers, 14.1 million high-speed Internet
customers and 5.2 million voice customers, Comcast is principally involved in
the development, management and operation of broadband cable systems and in
the delivery of programming content.

Comcast's Eastern Division serves almost 5.4 million customers along the
New York to DC corridor, including New Jersey, Pennsylvania, Delaware,
Maryland, Washington, DC, Virginia and North Carolina. The Eastern Division
also founded and manages CN8, The Comcast Network, one of the nation's largest
and most honored regional 24-hour diversified television networks, seen by
more than nine million homes on the East Coast. The Eastern Division employs
approximately 18,000 people and is based in Oaks, Pennsylvania.

SOURCE Comcast Corporation


http://www.comcast.com

Copyright (C) 2008 PR Newswire. All rights reserved


 
 

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