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Clear Channel Radio's Total Traffic Network Expands Relationship with Mio Technology

Device Supplier Signs On for Additional Two Years of CCTTN Real-Time Traffic Mio Has Seen 512% Growth in Personal Navigation Devices Ads Supporting New Products to Run On Clear Channel Radio Stations

SAN ANTONIO, Jun 16, 2008 (BUSINESS WIRE) -- Clear Channel Radio's Total Traffic Network (CCTTN) today
announced that it has expanded its relationship with Mio Technology, a
leading worldwide supplier of personal GPS navigation devices, for an
additional two years. Under the agreement, CCTTN will provide
reliable, real-time traffic data to Mio personal navigation devices.
Additionally, Mio will be supporting their new products with an
advertising schedule on Clear Channel Radio stations.

"When we first chose Clear Channel's Total Traffic Network as our
provider of real-time traffic, we looked for a service that could
provide accurate, up-to-date information," said Kiyoshi Hamai, Senior
Director of Sales & Product Management Mio Technology for North
America. "The service has exceeded our expectations and we have seen a
512% explosion in growth from 2006 to 2007 in the number of personal
navigation devices and are number four in both market share per units
and in total dollar volume. We know our customers are happy, which is
why we are extending our current relationship."

"Using a network of reporters, traffic cameras, imbedded speed
sensors, police scanners, and mobile reporters that compile real-time
traffic, we control all of our content with strict operational
processes to ensure the greatest real-time traffic service possible,"
said Jeff Littlejohn, Executive Vice President of Distribution
Development for Clear Channel Radio. "We value our relationship with
Mio and are thrilled to be working with them into the future."

Mio Technology will include either one year or lifetime traffic
subscriptions with all of their traffic enabled products. In March,
Mio announced a host of new devices that were the first set of
technology products to incorporate software developed internally,
using design content proficiencies from the recently-acquired Navman.
Emphasizing straightforward navigation at an affordable cost, they
included Mio Moov200, 210, 300, and 310. These products are being
advertised on Clear Channel Radio stations in thirteen markets, which
also include traffic sponsorships, online digital schedules, and
sponsorship opportunities for CCR station promotions in various
markets. The spots will run through August of this year and then into
the holiday season.

Clear Channel Radio's Total Traffic Network will be available for
all Mio navigation products in the same 80 North American markets in
which it provides real-time traffic information for a breadth of
consumer electronics devices and for in-car navigation devices in
select BMW, MINI USA, and Volvo models. The company also supplies
traffic content to media outlets such as Citadel Broadcasting,
Univision, Fox Interactive Media, and others.

About Clear Channel's Total Traffic Network

Clear Channel Radio is the first broadcaster to launch a
ground-breaking programming and technology service delivering
real-time traffic data directly to vehicles, using its own network of
reporters, traffic cameras, helicopters and airplanes - Total Traffic
Network. Clear Channel's Total Traffic Network now serves more than
125 metropolitan markets in three countries, including the United
States, Canada, Mexico and New Zealand. Total Traffic Network delivers
real-time traffic data via in-car or portable navigation systems,
broadcast media, wireless and Internet-based services. For more
information, please log on to www.realtimetraffic.net.

About Clear Channel Radio

Clear Channel Radio is a leading radio company focused on serving
local communities across the U.S. with more than 110 million listeners
choosing Clear Channel Radio programming each week. The company's
content can be heard on AM/FM stations, HD digital radio channels, on
the Internet, via iPods and cell phones and used via navigation
systems from BMW, Volvo, TomTom, Garmin and others. The company's
operations include radio broadcasting, syndication and independent
media representation. Clear Channel Radio is a division of Clear
Channel Communications, Inc. (NYSE:CCU), a leading global media and
entertainment company. More information on the company can be found at
www.clearchannel.com.

SOURCE: Clear Channel Radio

Brainerd Communicators for Clear Channel Radio
Scott Cianciulli or Jennifer Gery, 212-986-6667
cianciulli@braincomm.com
gery@braincomm.com

Copyright Business Wire 2008


 



 
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