Clear Channel Radio Launches Totalradius.com to Link Advertisers with Multi-Platform Marketing Opportunities
New Web Site Lets Advertisers, Brand Managers, Media Buyers and Local Businesses Utilize the Power and Flexibility of Radio in New Ways
SAN ANTONIO, May 13, 2008 (BUSINESS WIRE) -- With distribution channels that now include on-air, online,
on-demand, mobile text and digital broadcasts, and ads that vary from
blinks, sponsorships, takeovers, to pre-roll online video formats,
radio's dynamic platforms offer tremendous opportunities and reach for
advertisers. To help match advertisers' campaign needs with the best
radio promotion tools, Clear Channel Radio today announced the launch
of business-to-business Internet site www.totalradius.com, which
showcases the comprehensive offerings of radio.
"Totalradius.com is a first stop for advertisers exploring the
multi-faceted landscape of radio," said John Hogan President and CEO,
Clear Channel Radio. "At the push of a button, advertisers can hear
successful audio branding, get examples of integrated marketing best
practices, and get in contact with stations in their markets."
Totalradius.com is a public Web portal designed to demonstrate the
ease, creativity and cost benefits of advertising on radio. Visitors
will learn how to create a commercial, find out what a blink is and
hear radio advertising success stories from prominent media
personalities and experts in interviews exclusive to the site.
"I do TV, I write books, I publish a magazine and I do radio,"
said Glenn Beck in an exclusive interview for Totalradius.com. "Of all
the mediums that I participate in, the most effective tool for
advertisers is radio."
About Clear Channel Radio
Clear Channel Radio is a leading radio company focused on serving
local communities across the U.S. with more than 110 million listeners
choosing Clear Channel Radio programming each week. The company's
content can be heard on AM/FM stations, HD digital radio channels, on
the Internet, via iPods and cell phones and used via navigation
systems from BMW, Volvo, TomTom, Garmin and others. The company's
operations include radio broadcasting, syndication and independent
media representation. Clear Channel Radio is a division of Clear
Channel Communications, Inc. (NYSE:CCU), a leading global media and
entertainment company. More information on the company can be found at
www.clearchannel.com.
SOURCE: Clear Channel Radio
Brainerd Communicators, Inc. Scott Cianciulli, 212-986-6667 Cianciulli@braincomm.com or Jennifer Gery, 212-986-6667 Gery@braincomm.com
Copyright Business Wire 2008


