Blockbuster Joins Forces with USO & American Public To Send Movies & Games to Military Stationed Across the Globe

DALLAS, July 2, 2008 /PRNewswire-FirstCall via COMTEX News Network/ -- Blockbuster Inc. and the USO are
teaming up to bring much deserved entertainment to our service members and
their families. Through July 14, the American public can show their support
for the troops by donating DVDs and games at designated USO drop boxes in
participating BLOCKBUSTER(R) stores. The entertainment retailer will match
all donations with up to 20,000 DVDs.

To participate, customers can purchase new or previously viewed DVDs and
games at participating BLOCKBUSTER stores, then drop them in convenient USO
drop boxes on site. Donated DVDs and games will be enjoyed by troops at USO
centers and Mobile USO units worldwide and also will be placed in USO 2 Go
program boxes for delivery to troops in remote locations. To ensure product
quality and content the USO can only accept DVDs and games originating from
participating BLOCKBUSTER stores.

"Movies and games are popular with the troops because they provide a break
from intense daily realities and a way to fill downtime when away from loved
ones," said Larcine Bland, vice-president, community affairs, Blockbuster Inc.
"This DVD and game drive is a way for Blockbuster and the American public to
make life a little better for our U.S. service men and women when they're so
far away from home."

Blockbuster is also committed to raising $100,000 for the USO during this
campaign. To that end, customers are invited to purchase an American Flag
Antenna Ball/Pencil Topper at participating BLOCKBUSTER stores. Blockbuster
will donate 100% of the money collected from the sale of the antenna balls to
the USO to continue to serve America's heroes and their families. Blockbuster
customers are also encouraged to learn more by visiting
http://www.uso.org/blockbuster.

"We are excited to work with Blockbuster to continue to boost the morale
of our men and women in uniform and their families around the world," said
Edward A. Powell, USO president and CEO. "In advance, I want to thank
Blockbuster and its customers on the success of this campaign."

Shipping from Blockbuster to the USO centers will be provided by DHL, the
world's premier global delivery network serving 220 countries and territories.

Over the last 10 years, Blockbuster has regularly provided entertainment
for military personnel by donating movies, games and home entertainment
equipment to the USO.

About Blockbuster

Blockbuster Inc. (NYSE: BBI, BBI.B) is a leading global provider of
in-home movie and game entertainment, with more than 7,700 stores throughout
the Americas, Europe, Asia and Australia. The company may be accessed
worldwide at http://www.blockbuster.com.

About USO

The USO (United Service Organizations) provides morale, welfare and
recreational services to U.S. military personnel and their families. The USO
is a nonprofit, charitable organization, relying on the generosity of the
American people to support its programs and services. The USO is supported by
Worldwide Strategic Partners AT&T Inc., BAE Systems, Blackwater Worldwide,
Clear Channel Communications, The Coca-Cola Company, Gallery Furniture, S & K
Sales Co., and TriWest Healthcare Alliance. Other corporate donors, including
the United Way and Combined Federal Campaign (CFC-11381), have joined
thousands of individual donors to support the USO. For more information,
please visit our Web site at http://www.uso.org.

SOURCE Blockbuster Inc.

http://www.blockbuster.com

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