Apple, Incorporated (AAPL)
Company Information
Steven P. Jobs, Founder/CEO/Director
1 Infinite Loop
Cupertino, CA 95014
US
Map it ![]()
Phone: (408) 996-1010
Fax: (408) 996-0275
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The End of InnocenceApr 24 2009
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The Jobs ReportJan 15 2009
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Big, Bold MovesNov 04 2008
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NoPodOct 19 2008
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Apple Settles Backdating LawsuitSep 10 2008
Portfolio.com Overview
After dropping out of Reed College in the mid-1970s,
WHAT THEY DO
Apple bills itself as the iconoclast computer company, where aesthetics and ease of use trump the stodgy black boxes made by its competitors. After a rocky stretch, Apple is finally riding high on the success of its iPod digital media players, iMac computers, and its iTunes store, now one of the hottest outlets on the internet for music, TV shows, and movies.
WHAT THEY GOT RIGHT
Apple earned its reputation as one of the earliest computer manufacturers, creating the first consumer PC with a graphical user interface.
But Apple’s real success began in 1998 when it introduced a candy-colored line of iMac computers whose all-in-one design housed the monitor and computer together in translucent plastic. In 2001, the company added its Mac OS X operating system, opened a string of retail stores around the country, and launched the iPod. Not only has the iPod left competitors—from Dell to Microsoft to SanDisk—scratching their heads and scrambling to devise an “iPod killer,” it, along with iTunes’ software and online store, has helped permanently change the music industry by moving music to the internet and crushing sales of CDs.
Apple has also honed its brand through slick marketing moves, such as its distinctive white headphones, the lowercase “i” preceding product names, and dramatic buildups to product announcements that send bloggers into a speculative tizzy.
WHAT THEY GOT WRONG
The Cupertino, California–based company had a rough past. Early on, Apple refused to license its operating system to other PC makers, a misstep that helped Microsoft’s Windows operating system become the industry standard. Through the late 1980s and early 1990s, Apple struggled with the ubiquity of Microsoft-powered PCs, sliding revenue, and a string of lackluster C.E.O.’s.
Apple’s high-priced products also hindered the company. Among its biggest busts was the $9,995 Lisa computer (reportedly named after Jobs’ daughter), which made its debut in 1983. According to some accounts, the company dumped unsold Lisas in a Utah landfill.
Critics have warned that Apple still operates in very much the same way—with high prices and a closed digital-rights management system that makes iPods incompatible with other MP3 players.
WHAT’S NEXT
In early 2007, Apple dropped “Computer” from its formal name to further underline its widening position in the consumer technology space. At the same time, Apple announced its entry into the mobile-phone market—the iPhone—and its Apple TV device, which is designed to stream movies and television from computers directly to a TV. Expect Apple to continue its push into consumer electronics, using its stranglehold on the MP3 market to outmaneuver its rivals. —Clancy Nolan
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The End of Innocence
Remembering what happened after Steve Jobs was fired at Apple and how he saved the company.
Apr 24 2009 -
The Jobs Report
After Steve Jobs announced he was taking a medical leave for the next five months, analysts think it's likely Jobs won't return to his position as Apple's CEO.Jan 15 2009 -
Big, Bold Moves
Research in Motion is learning the hard way about the high cost of competing with Apple.
Nov 04 2008 -
NoPod
Why America's favorite gadget is doomed.Oct 19 2008 -
Apple Settles Backdating Lawsuit
Company agrees to pay shareholders $14 million to resolve class action.Sep 10 2008
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NY thieves want iPhones, victims fight back
Jul 02 2009
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Apple CEO Steve Jobs returns to work
Jun 29 2009
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Sony eyes cellphone/game gear hybrid
Jun 29 2009
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Apple CEO Jobs at work on Monday: witness
Jun 23 2009
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Apple: 1M new iPhones sold, mum on Jobs
Wichita
Jun 22 2009
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Apple sells more than 1 million iPhone 3GS
Wichita
Jun 22 2009
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Apple: 1M new iPhones sold, mum on Jobs
Austin
Jun 22 2009
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Apple sells 1M iPhones
South Florida
Jun 22 2009
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T-Mobile to sell new Google phone in August
South Florida
Jun 22 2009
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Apple reports: Jobs' liver transplant, brisk iPhone sales
San Jose
Jun 21 2009
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The End of Innocence at Apple
Apr 24 2009
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First Bytes: Apple Buzz, Celebrity Twitters
Mar 27 2009
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Apple's Attack of the Pods
Mar 24 2009
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Last Bytes: IBM, Twitter, Hulu, Apple, Citi
Mar 09 2009
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Last Bytes: Apple, Nortel, Online Advertising
Feb 25 2009
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Zacks Analyst Blog Highlights: Telefonica, Palm Inc, Apple Inc, Sprint Nextel and Vodafone Jul-08-2009, 05:00PM EDT
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Zacks Analyst Blog Highlights: Verizon Wireless, Research In Motion, Sprint, Telus and Apple Jul-06-2009, 05:00PM EDT
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Zacks Analyst Blog Highlights: Dell Inc., Google Inc., Apple, Hewlett-Packard and Microsoft Jul-02-2009, 05:00PM EDT
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Apple: Yeah, OK, Maybe The iPhone 3GS Is Overheating. But It's Your Fault
(Information Week)Jul 09 2009 -
Town Ups Offer for Apple Data Center
(Sci-Tech Today)Jul 09 2009 -
IE Attack on as Apple Fixes Safari
(Sci-Tech Today)Jul 09 2009 -
Apple still not naming N.C. town as data center site
(LocalTechWire.com)Jul 09 2009 -
Why I Should Not Have Bought the iPhone 3GS
(PC World)Jul 09 2009 -
Apple to "recall iPod Nanos" over battery problems
(PC Pro, UK)Jul 09 2009 -
Apple files patents to improve the iPhone
(TG Daily)Jul 09 2009 -
Why Derail the Mobile Revolution?
(Huffington Post)Jul 09 2009 -
Computer companies shares mixed at 10 a.m.
(Canadian Business Online)Jul 09 2009 -
Remember your passwords
(Macworld)Jul 09 2009
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Jul 09 2009
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Siri: The Full D7 Demo [D7 Highlights]
(All Things Digital)Jul 09 2009 -
Where is the Microsoft marketing team getting their great drugs?
(The Inquisitr)Jul 09 2009 -
7200RPM drives trouble some MacBook Pro owners with mystery beeps
(The Unofficial Apple Weblog (TUAW))Jul 09 2009 -
Jul 09 2009
Employees
Financials
| Income Statement | 01/2009 | 10/2008 | 07/2008 | 04/2008 |
|---|---|---|---|---|
| Sales | 6.48 Bil. | 5.02 Bil. | 4.75 Bil. | 4.92 Bil. |
| Gross Operating Profit | 3.69 Bil. | 2.87 Bil. | 2.72 Bil. | 2.59 Bil. |
| Operating Income before D & A (EBITDA) | 2.28 Bil. | 1.58 Bil. | 1.51 Bil. | 1.43 Bil. |
| Total Income Before Interest Expenses (EBIT) | 2.28 Bil. | 1.58 Bil. | 1.51 Bil. | 1.15 Bil. |
| Total Net Income | 1.6 Bil. | 1.14 Bil. | 1.07 Bil. | 1.04 Bil. |
| Basic EPS, Total | 1.81 | 1.28 | 1.21 | 1.19 |
| Diluted EPS, Total | 1.78 | 1.26 | 1.19 | 1.16 |
| BALANCE STATEMENT | 01/2009 | 10/2008 | 07/2008 | 04/2008 |
|---|---|---|---|---|
| Cash and Equivalents | 7.24 Bil. | 11.88 Bil. | 9.37 Bil. | 9.07 Bil. |
| Total Assets | 35.16 Bil. | 34.69 Bil. | 28 Bil. | 26.74 Bil. |
| Total Liabilities | 14.76 Bil. | 14.09 Bil. | 9.22 Bil. | 9.63 Bil. |
| Total Capitalization | 22.91 Bil. | 21.03 Bil. | 19.62 Bil. | 18.05 Bil. |
| Cash Flow | 01/2009 | 10/2008 | 07/2008 | 04/2008 |
|---|---|---|---|---|
| Net Cash From Continuing Operations | 3.94 Bil. | 9.6 Bil. | 5.3 Bil. | 3.98 Bil. |
| Net Cash From Investing Activities | -8.64 Bil. | -8.19 Bil. | -6.2 Bil. | -4.82 Bil. |
| Net Cash From Financing Activities | 62 Mil. | 1.12 Bil. | 916 Mil. | 562 Mil. |
| Net Change in Cash & Cash Equivalents | -4.64 Bil. | 2.52 Bil. | 21 Mil. | 9.07 Bil. |
| Income Statement | 2008 | 2007 | 2006 | 2005 |
|---|---|---|---|---|
| Sales | 20.86 Bil. | 15.54 Bil. | 13.49 Bil. | 9.71 Bil. |
| Gross Operating Profit | 11.62 Bil. | 8.47 Bil. | 5.82 Bil. | 4.22 Bil. |
| Operating Income before D & A (EBITDA) | 6.75 Bil. | 4.73 Bil. | 2.68 Bil. | 1.83 Bil. |
| Total Income Before Interest Expenses (EBIT) | 6.9 Bil. | 5.01 Bil. | 2.82 Bil. | 1.82 Bil. |
| Total Net Income | 4.83 Bil. | 3.5 Bil. | 1.99 Bil. | 1.34 Bil. |
| Basic EPS, Total | 5.48 | 4.04 | 2.36 | 1.65 |
| Diluted EPS, Total | 5.36 | 3.93 | 2.27 | 1.56 |
| BALANCE STATEMENT | 2008 | 2007 | 2006 | 2005 |
|---|---|---|---|---|
| Cash and Equivalents | 11.88 Bil. | 9.35 Bil. | 6.39 Bil. | 3.49 Bil. |
| Total Assets | 34.69 Bil. | 21.96 Bil. | 14.51 Bil. | 10.3 Bil. |
| Total Liabilities | 14.09 Bil. | 9.3 Bil. | 6.47 Bil. | 3.48 Bil. |
| Total Capitalization | 21.03 Bil. | 14.53 Bil. | 9.98 Bil. | 7.47 Bil. |
| Cash Flow | 2008 | 2007 | 2006 | 2005 |
|---|---|---|---|---|
| Net Cash From Continuing Operations | 9.6 Bil. | 5.47 Bil. | 2.22 Bil. | 2.54 Bil. |
| Net Cash From Investing Activities | -8.19 Bil. | -3.25 Bil. | 357 Mil. | -2.56 Bil. |
| Net Cash From Financing Activities | 1.12 Bil. | 739 Mil. | 324 Mil. | 543 Mil. |
| Net Change in Cash & Cash Equivalents | 2.52 Bil. | 2.96 Bil. | 2.9 Bil. | 522 Mil. |
31 days volume
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