Epic Video Game Collaboration Lets Players Rock Out With America's Greatest Rock 'N' Roll Band - Aerosmith

SANTA MONICA, Calif., Jul 02, 2008 (BUSINESS WIRE) -- Gamers and music fans alike are now free to unleash their
inner-rockstar as the groundbreaking video game partnership uniting
one of 2007's best selling video games and 'America's Greatest Rock
'n' Roll Band'--Steven Tyler, Joe Perry, Brad Whitford, Tom Hamilton
and Joey Kramer--shred store shelves nationwide with Activision,
Inc.'s (Nasdaq:ATVI) Guitar Hero(R): Aerosmith(R). Players can rock
out with friends Aerosmith-style with the limited special edition
bundle, including a copy of the game, wireless guitar with an
exclusive Aerosmith faceplate design, and a collector's 18-page tour
book.

"It's going to give guitar and music a boost," Aerosmith guitarist
Joe Perry said. "And it's also going to give new life to all these
songs. It may turn a lot of musicians into gamers and gamers into
musicians."

Steven Tyler says, "What's better than to create a game about us
and base it around where we've played? And how do a bunch of guys from
Yonkers and New Hampshire make it big?"

"Guitar Hero: Aerosmith offers multiple generations of music fans
a unique opportunity to live out their rock and roll fantasies with
one of the greatest bands of all time," said Dusty Welch, Head of
Publishing for RedOctane. "The intensive motion capture sessions and
countless hours of input from Aerosmith have heightened authenticity
and proven to be invaluable assets in making not just a great video
game, but an amazing interactive music experience."

Guitar Hero: Aerosmith brings these quintessential rock legends to
the interactive realm to create the ultimate gaming experience. As
fans progress through their careers in the game, they can rock out to
scores of Aerosmith's greatest hits including various tracks
re-mastered by the legendary band for Guitar Hero: Aerosmith, as well
as songs from celebrated artists that the band has either performed
with or has been inspired by in some way. Highlighting the list of
celebrated artists is an in-game guest appearance from one of the
pioneers of hip-hop and kings of rock, Darryl "DMC" McDaniels. Venues
from historical moments during the band's illustrious career offer the
experience of "sweet emotion" and further capture the essence of the
band's rise to fame.

Guitar Hero: Aerosmith is now available for the Xbox 360(R) video
game and entertainment system from Microsoft, PLAYSTATION(R)3 computer
entertainment system, Wii(TM) home video game system from Nintendo and
PlayStation(R)2 computer entertainment. The game is rated "T" for Teen
(Lyrics, Mild Suggestive Themes) by the ESRB. For more information
visit www.guitarhero.com.

About Aerosmith

For more than 30 years AEROSMITH has defined American Rock 'n'
Roll. Just a brief overview of their remarkable career is truly
mind-boggling: over 150 million albums sold, induction into the Rock &
Roll Hall of Fame, countless awards (four Grammy Awards, eight
American Music Awards, six Billboard Awards, and 12 MTV Awards),
electrifying sold-out concerts around the world and a diehard "Blue
Army" fan-base numbering in the millions worldwide. Described by Mojo
editor Phil Alexander in a May '07 cover story as "America's greatest
hard rock act," the members of AEROSMITH--STEVEN TYLER (vocals), JOE
PERRY (guitar), BRAD WHITFORD (guitar), TOM HAMILTON (bass) and JOEY
KRAMER (drums)--remain creatively vital, and are the platinum standard
for artistic and commercial success in the music business. Through it
all they have defeated the odds, silenced their critics and have
undeniably withstood the test of time. AEROSMITH are beginning to work
on their next studio album, the follow-up to 2004's critically
acclaimed HONKIN ON BOBO, which received a four-star Rolling Stone
review.

About Activision

Headquartered in Santa Monica, California, Activision, Inc. is a
leading worldwide developer, publisher and distributor of interactive
entertainment and leisure products. Founded in 1979, Activision posted
net revenues of $2.9 billion for the fiscal year ended March 31, 2008.

Activision maintains operations in the U.S., Canada, the United
Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the
Netherlands, Australia, Japan and South Korea. More information about
Activision and its products can be found on the company's website,
www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information
in this press release that involves Activision's expectations, plans,
intentions or strategies regarding the future are forward-looking
statements that are not facts and involve a number of risks and
uncertainties. In this release, they are identified by references to
dates after the date of this release and words such as "outlook,"
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"intends," and similar expressions. Factors that could cause
Activision's actual future results to differ materially from those
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Guitar Hero: Aerosmith (C) 2007-2008 Activision Publishing, Inc.
Guitar Hero, Activision, and RedOctane are registered trademarks of
Activision Publishing, Inc. The Aerosmith name and wings logo are
trademarks of Rag Doll Merchandising, Inc. All Aerosmith trademarks
and related rights have been provided pursuant to a license from Rag
Doll Merchandising, Inc. The Guitar Hero controller shapes are
trademarks of Gibson Guitar Corp. All Gibson marks, logos, trade
dress, guitar models, controller shapes, and related rights provided
pursuant to license from Gibson Guitar Corp. The ratings icon is a
registered trademark of the Entertainment Software Association. All
other trademarks and trade names are the properties of their
respective owners. All rights reserved.

"PlayStation," "PLAYSTATION," and "PS" Family logo are registered
trademarks of Sony Computer Entertainment Inc. Used with Permission.
Microsoft, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are
trademarks of the Microsoft group of companies.

SOURCE: Activision, Inc.

Activision/RedOctane
Sean Maggard, 310.255.2132
smaggard@activision.com

Copyright Business Wire 2008