Top Christian Publishers Adding Thousands More Kindle Books

SEATTLE, Jul 14, 2008 (BUSINESS WIRE) -- Amazon.com, Inc. (NASDAQ:AMZN), today announced that Christian
book publishers Augsburg Fortress, Crossway Books & Bibles, David C.
Cook, Gospel Light, Group Publishing, NavPress, Strang Communications,
Thomas Nelson, Tyndale, Wm. B. Eerdmans Publishing Co. and Zondervan
have committed to making the majority of their catalogs of books
available to Kindle owners by the end of 2008. Anywhere they happen to
be, and in less than 60 seconds, Kindle customers will be able to
download and start reading favorite Christian titles such as
"Boundaries," "Walking With God," and "When the Game Is Over." Kindle
is Amazon's portable reader that wirelessly downloads books, blogs,
magazines and newspapers to a crisp, high-resolution electronic paper
display that looks and reads like real paper. For more information on
Kindle, or to order a Kindle for $359, visit http://amazon.com/kindle.

"Of the 135,000 books available on Amazon.com as a physical book
and on Kindle, Kindle books already account for over 12 percent of
units sold," said Ian Freed, Vice President of Amazon Kindle. "We're
pleased that so many publishers are seeing this success with their
Kindle titles, and that more publishers like the Christian book
publishers are getting on board."

"The response to our Kindle editions has been remarkable," said
Alan Huizenga, Director of Digital Publishing at Tyndale House
Publishers. "We are excited to know that for readers who own a Kindle,
they can download and begin reading bestselling Tyndale authors such
as Joel Rosenberg, Tony Dungy, Francine Rivers, and Tommy Newberry in
under a minute!"

"For years Eerdmans readers have enjoyed our extensive selection
of titles from the scholarly to the popular," said Sam Eerdmans, Vice
President of Sales and Marketing for Eerdmans. "Now Eerdmans is
excited to announce that many of our titles will be readily available
on Kindle. Fans of Eugene Peterson or Joan Chittister can quickly find
and access their new books using the extremely easy interface of
Kindle."

"Thomas Nelson is excited to offer our books in the digital format
on Kindle," said Robert Edington, Vice President of Internet Channel,
Thomas Nelson, Inc. "Our readers have enjoyed works by Max Lucado,
John Maxwell and Ted Dekker for a long time, and now those who have a
Kindle can quickly and easily download them in 60 seconds."

Amazon has increased the number of book titles available on Kindle
from 90,000 to 135,000 since Kindle was introduced last November, with
more books being added every day. Kindle books are available for
wireless download in less than 60 seconds and The New York Times Best
Sellers and New Releases are $9.99 or less on Kindle, unless marked
otherwise. Dozens of newspapers, magazines and blogs have also been
added. Newspaper subscriptions, such as The New York Times and The
Wall Street Journal, and magazines, such as TIME and Newsweek, are
auto-delivered wirelessly to Kindle overnight so the latest edition is
waiting for customers when they wake up. Blogs, such as TechCrunch and
All Things D, are updated and downloaded wirelessly throughout the day
so Kindle customers can read blogs whenever and wherever they want.

About Amazon.com

Amazon.com, Inc. (NASDAQ:AMZN), a Fortune 500 company based in
Seattle, opened on the World Wide Web in July 1995 and today offers
Earth's Biggest Selection. Amazon.com, Inc., seeks to be Earth's most
customer-centric company, where customers can find and discover
anything they might want to buy online, and endeavors to offer its
customers the lowest possible prices. Amazon.com and other sellers
offer millions of unique new, refurbished and used items in categories
such as books, movies, music & games, digital downloads, electronics &
computers, home & garden, toys, kids & baby, grocery, apparel, shoes &
jewelry, health & beauty, sports & outdoors, and tools, auto &
industrial.

Amazon Web Services provides Amazon's developer customers with
access to in-the-cloud infrastructure services based on Amazon's own
back-end technology platform, which developers can use to enable
virtually any type of business. Examples of the services offered by
Amazon Web Services are Amazon Elastic Compute Cloud (Amazon EC2),
Amazon Simple Storage Service (Amazon S3), Amazon SimpleDB, Amazon
Simple Queue Service (Amazon SQS), Amazon Flexible Payments Service
(Amazon FPS), and Amazon Mechanical Turk.

Amazon and its affiliates operate websites, including
www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp,
www.amazon.fr, www.amazon.ca, and the Joyo Amazon websites at
www.joyo.cn and www.amazon.cn.

As used herein, "Amazon.com," "we," "our" and similar terms
include Amazon.com, Inc., and its subsidiaries, unless the context
indicates otherwise.

Amazon Kindle is sold through Amazon Digital Services, Inc.

Forward-Looking Statements

This announcement contains forward-looking statements within the
meaning of Section 27A of the Securities Act of 1933 and Section 21E
of the Securities Exchange Act of 1934. Actual results may differ
significantly from management's expectations. These forward-looking
statements involve risks and uncertainties that include, among others,
risks related to competition, management of growth, new products,
services and technologies, potential fluctuations in operating
results, international expansion, outcomes of legal proceedings and
claims, fulfillment center optimization, seasonality, commercial
agreements, acquisitions and strategic transactions, foreign exchange
rates, system interruption, significant amount of indebtedness,
inventory, government regulation and taxation, payments and fraud.
More information about factors that potentially could affect
Amazon.com's financial results is included in Amazon.com's filings
with the Securities and Exchange Commission, including its Annual
Report on Form 10-K for the year ended December 31, 2007, and
subsequent filings.

SOURCE: Amazon.com, Inc.

Amazon.com
Media Hotline, 206-266-7180

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