SEATTLE, July 7, 2008 /PRNewswire-FirstCall via COMTEX News Network/ -- Alaska Airlines announced today
it is entering into a strategic partnership with regional air group Frontier
Alaska that will allow Frontier customers to earn and redeem miles in Alaska
Airlines' Mileage Plan and to book through-travel on Alaska Airlines in select
markets, starting this fall.

"We're excited to be exploring the possibilities of working with Frontier
Alaska as a new airline partner in the state of Alaska," said Rick Rasmussen,
Alaska Airlines' director of customer loyalty and marketing programs. "Once
we bring Frontier Alaska on as a partner, frequent fliers in the state of
Alaska will enjoy easier connections on the two carriers as well as even more
opportunities to earn and redeem miles in the Alaska Airlines Mileage Plan."

Frontier Alaska operates an extensive year-round commuter and postal
service operation from Fairbanks and Anchorage to the state's bush
communities. Formed by the recent combination of Hageland Aviation Services
and Frontier Flying Service, Frontier Alaska is the state's largest regional
transportation network, with service to 92 communities.

"Frontier has a great service reputation and its routes complement Alaska
Airlines' existing passenger and cargo service within the state," said Bill
MacKay, Alaska Airlines' vice president for the state of Alaska.

"The reason we formed this network of service throughout the state was to
provide seamless service for our customers from their homes to our larger hubs
and on to the Lower 48," said Bob Hajdukovich, president of Frontier. "Alaska
Airlines provides the final link and perfect synergy to our services. And the
Alaska Mileage Plan will make every penny count -- whether customers are
traveling locally or vacationing to Hawaii."

Alaska Airlines' Mileage Plan was recently named "Program of the Year" at
InsideFlyer magazine's 20th annual Freddie Awards, the most prestigious
consumer-generated honors in the travel industry.

Mileage Plan members earn and redeem mileage on more than a dozen
airlines, including more major U.S. airlines than any other frequent flier
program. Mileage Plan offers additional opportunities to earn miles through
an extensive network of partners, including the Alaska Airlines Visa credit
and debit cards, Mileage Plan Shopping, Mileage Plan Dining, Safeway, and more
than 30 hotel and car rental partners worldwide.

Alaska Airlines and Horizon Air together serve 94 cities through an
expansive network in Alaska, the Lower 48, Hawaii, Canada and Mexico. For
reservations, visit http://alaskaair.com. For more news and information,
visit the Alaska Airlines/Horizon Air Newsroom at
http://alaskaair.com/newsroom.

SOURCE Alaska Airlines

http://www.alaskaair.com

Copyright (C) 2008 PR Newswire. All rights reserved