BOSTON, May 14, 2008 /PRNewswire-FirstCall via COMTEX News Network/ -- Apple(R) will open its newest
retail store on Boylston Street in the heart of Boston's historic Back Bay on
Thursday, May 15 at 6:00 p.m. EDT. The Apple Store(R) Boylston Street is
Apple's largest store in the US with two floors of Macs, iPhones and iPods for
customers to experience hands-on, as well as a top floor dedicated to
innovative services including the Genius Bar and personal training through
Apple's popular One to One program. The Apple Store Boylston Street also
introduces Pro Labs to Boston, offering free, in-depth training on Apple's
industry-leading pro applications including Final Cut Pro(R).

"We are thrilled to bring Apple's unique retail experience to Boston,"
said Ron Johnson, Apple's senior vice president of Retail. "Our Boylston
Street store has a fantastic location to serve people where they work, live,
study and play, and we think everyone in the Back Bay community will embrace
it as their own."

The knowledgeable staff at the Apple Store Boylston Street includes more
than 165 highly trained Specialists, Geniuses and Creatives with amazing
talent drawn from the local community and Boston's finest universities. This
incredible team offers personalized instruction and hands-on experience for
customers who want to learn more about everything from getting started with a
Mac(R) to making a Hollywood-quality movie. Last quarter Apple retail stores
delivered more than 580,000 one-hour personal training sessions through its
One to One program.

Every Apple retail store offers customers great ways to get the most out
of their Mac, iPod(R) and iPhone(TM), such as free advice at the Genius Bar,
popular in-store workshops and special programs for kids. Customers can also
book a free appointment with a Personal Shopper to get expert buying advice or
help selecting the perfect gift for everyone on their list. The hands-on Apple
retail store experience gives customers a chance to test-drive Apple's entire
product line including the all-new MacBook Air(TM), the world's thinnest
notebook, as well as the revolutionary iPhone and widescreen iPod touch.

Nearly 350 million people on three continents have visited Apple retail
stores since they opened in May 2001. Apple now operates 210 stores in five
countries including the US, UK, Japan, Canada and Italy.

The Apple Store Boylston Street is located at 815 Boylston Street,
convenient to the Prudential Center and Copley Square, the Berklee School of
Music and Fenway Park. It joins eight existing Apple retail stores in
Massachusetts including popular stores in Cambridge, Chestnut Hill, Burlington
and Hingham.

Apple ignited the personal computer revolution in the 1970s with the Apple
II and reinvented the personal computer in the 1980s with the Macintosh.
Today, Apple continues to lead the industry in innovation with its
award-winning computers, OS X operating system and iLife and professional
applications. Apple is also spearheading the digital media revolution with its
iPod portable music and video players and iTunes online store, and has entered
the mobile phone market with its revolutionary iPhone.

(C) 2008 Apple Inc. All rights reserved. Apple, the Apple logo, Mac, Mac
OS, Macintosh, Apple Store, Final Cut Pro, iPod, iPhone and MacBook Air are
trademarks of Apple. Other company and product names may be trademarks of
their respective owners.

SOURCE Apple Inc.

http://www.apple.com

Copyright (C) 2008 PR Newswire. All rights reserved