CUPERTINO, Calif., May 1, 2008 /PRNewswire-FirstCall via COMTEX News Network/ -- Apple(R) today
announced that new movie releases from major film studios and premier
independent studios are available for purchase on the iTunes(R) Store
(http://www.itunes.com) on the same day as their DVD release. New releases and
catalog titles will be available from 20th Century Fox, The Walt Disney
Studios, Warner Bros., Paramount Pictures, Universal Studios Home
Entertainment, Sony Pictures Entertainment, Lionsgate, Image Entertainment and
First Look Studios. Movies purchased from iTunes can be viewed on an iPod(R)
with video, iPhone(TM), Mac(R) or PC or on a widescreen TV with Apple TV(R),
with new releases priced at $14.99 and most catalog titles at $9.99.

"We're thrilled to bring iTunes Store customers new films for purchase
day-and-date with the DVD release," said Eddy Cue, Apple's vice president of
iTunes. "We think movie fans will love being able to buy their favorites from
major and independent studios."

New releases available for purchase on the iTunes Store this week,
concurrent with their DVD release, include "American Gangster" and "The Diving
Bell and the Butterfly." Other popular titles now available for purchase
include "Juno," "Cloverfield," "I Am Legend," "There Will Be Blood," "Alvin
and the Chipmunks" and "Walk Hard: The Dewey Cox Story."

The iTunes Store is the world's most popular online music, TV and movie
store with a catalog of over six million songs, 600 TV shows and over
1,500 films including 200 in stunning high definition video. With Apple's
legendary ease of use, pioneering features such as new iTunes Movie Rentals,
integrated podcasting support, iMix playlist sharing, the ability to turn
previously purchased tracks into complete albums at a reduced price, and
seamless integration with iPod and iPhone, the iTunes Store is the best way
for Mac and PC users to legally discover, purchase and download music and
video online.

Pricing & Availability

Movie purchases and rentals from the iTunes Store for Mac or Windows
require iTunes 7.6.2, available as a free download immediately from
http://www.itunes.com. iTunes movie purchases and rentals require a valid
credit card with a billing address in the country of purchase. iTunes Movies
are available in the US only and are $9.99 (US) for library title purchases
and $14.99 (US) for new release purchases and $2.99 (US) for library title
rentals and $3.99 (US) for new release rentals, and high definition rental
versions are priced just one dollar more with library title rentals at $3.99
(US) and new release rentals at $4.99 (US). Short films are available to rent
for 99 cents (US). Movies can be previewed, purchased and watched on iPod
classic, iPod nano with video, iPod touch, iPhone and on a widescreen TV with
Apple TV.

Apple ignited the personal computer revolution in the 1970s with the Apple
II and reinvented the personal computer in the 1980s with the Macintosh.
Today, Apple continues to lead the industry in innovation with its
award-winning computers, OS X operating system and iLife and professional
applications. Apple is also spearheading the digital media revolution with its
iPod portable music and video players and iTunes online store, and has entered
the mobile phone market with its revolutionary iPhone.

(C) 2008 Apple Inc. All rights reserved. Apple, the Apple logo, Mac, Mac
OS, Macintosh, iTunes, iPod, iPhone and Apple TV are trademarks of Apple.
Other company and product names may be trademarks of their respective owners.

SOURCE Apple

http://www.apple.com

Copyright (C) 2008 PR Newswire. All rights reserved