BizJournals Portfolio

Can Failure Be a Good Thing?

Big failures mean big risks—and can often lead to monumental rewards.

What, Me Worry? You Should. What, Me Worry? You Should.

Quick success with a new business is awesome. Having it evaporate a short time later? Not so much. Matt Garland knows this firsthand, and he shares his tale of recovering his floundering freelance business. Read More

Make the Most of Your Mistakes Make the Most of Your Mistakes

Made some mistakes, entrepreneurs? Don’t worry: Making a slew of blunders, provided they are wisely managed and understood as being interdependent, can be a portal of discovery. Read More

What's That They Say About Assumptions? What's That They Say About Assumptions?

Serial entrepreneur Logan Lenz shares the story of how he learned humility by making decisions based on expectation instead of reality.
Read More
business failure

I failed at something today. In fact, I fail at something almost every day. It seems strange to admit that. I usually like to hide my weaknesses, but failure is common to the human experience. So why hide it?

Failure is especially common to the entrepreneurial experience. Being an entrepreneur is all about blazing new trails—something that simply cannot be done without its share of disappointments, embarrassments, and, yes, failures. Here’s the question though: Can failure be a good thing? I believe so.

The way we respond to our failures has the power to shape us. If we sulk, falter, and permanently fail, we risk being shaped in a damaging way. If we take specific steps to overcome our failures, learn from them, and improve as a result, they will make us stronger. But, of course, everyone knows that. The challenge lies in actually doing it. As businesspeople, we must find the motivation to respond in a positive way even when the odds are stacked against us. How can we succeed in doing so?

As a young entrepreneur, I can personally attest to this fact. My first attempt at starting a business failed completely. After 14 months and a net income of negative $800, I closed the doors. Right on the heels of that fiasco, my second venture found itself in a six-figure hole before it even got off the ground. Three months after my original projected start date, my website was unfinished and I was out of money. My developers walked out on me. I had wasted money on things I didn’t need, and I didn’t have money for things that were really important. By some accounts, this would make me an epic failure.

When I realized that I was out of money and out of time, I had three choices: scrap the project, find more money, or launch a partially completed product. Highlighting another lesson I learned from failing in business, I chose the third option. Many entrepreneurs tend toward the idea that if they can't do something right, they would rather not do it at all. When it comes to business though, few things are perfect, and nothing is ever complete. Smart companies start small and gradually increase the complexity of their offerings at a sustainable rate. Failure presents the perfect opportunity to realign priorities and establish clear direction.

If you’ve failed at something colossally, it probably happened because you were reaching outside of your comfort zone. In the process, you surpassed many of those around you who refused to extend themselves; which is why they didn't fail. To fail big, you have to think big and try big. At the point where you fail, there is a good chance you've already surpassed your competition.

Looking back, I’m so thankful that I didn't give up. Within six months, my fledgling company was debt-free and had enough cash on hand to reach our development goals. Within 12 months, we were on track to make seven-figure annual earnings and experienced exponential growth. To echo the words of American businessman and writer Dale Carnegie, "discouragement and failure are two of the surest stepping stones to success."

So the next time you are facing failure, embrace it. You're probably closer to success than you think!


Robert Sofia is a nationally recognized author, award winning public speaker, and practice management thought leader. He has developed marketing strategies for Fortune 500® companies, personally coaches hundreds of financial advisers nationwide, and is the C.O.O and co-founder of Platinum Advisor Marketing Strategies. He is a member of The Young Entrepreneur Council (YEC), an invite-only nonprofit organization comprised of the country's most promising young entrepreneurs. The YEC promotes entrepreneurship as a solution to youth unemployment and underemployment and provides its members with access to tools, mentorship, and resources that support each stage of a business's development and growth.

Comments

If you are commenting using a Facebook account, your profile information may be displayed with your comment depending on your privacy settings. By leaving the 'Post to Facebook' box selected, your comment will be published to your Facebook profile in addition to the space below.

Connect With Portfolio.com

Come on, like us—you know you want to.

Follow us and if you're an innovative entrepreneur, we'll return the favor.

Today's top stories, conversation starters, and the back nine business bites.

spotlight on

People & Ideas

A Startup Ship Plans to Set Sail

Close enough for an impromptu meeting, but far enough to sidestep U.S. immigration restrictions, this high-tech startup incubator is generating more than just buzz Read More