Millennials are an amazing generation, says Miriam Quart, who at 38 years old, is just shy of being included in the group of 18-to-34-year-olds who are revolutionizing the workforce. “They take multitasking to a whole new level: They’re fast, they’re moving the needle on technology, and they’re full of ideas,” she adds.

Quart, who started her own virtual marketing and public relations company Madison Avenue Consortium in 2009, after 16 years in the field, warns that when it comes to starting their own businesses, what Millennials lack in experience and customer service could turn clients away, especially at the critical stage of establishing a client base—and they risk being turned off their natural inclination toward entrepreneurialism if they don’t learn to better handle their customers.

“When Millennials send out an email or a presentation, they expect their client or supervisor to immediately see it, open it, and react to it,” Quart says. “But in reality, these are busy people who are looking to their younger counterparts to follow up and follow through on their proposals and initiatives.”

Take for example, the case study of a young PR account manager who sent a proposal to a new client. The client, wanting further explanation, shot back an email. They exchanged emails back and forth several times, with the client and account manager increasingly becoming more frustrated with the process. “I asked the account manager why she didn’t just pick up the phone and have a conversation. First, that would have let the customer know that she’s a top priority. Second, what took hours over email could have taken just minutes over the phone. And third, the client would have had a positive experience, rather than a negative one,” says Quart.

That’s especially important since the digital and social-media explosion makes it very easy for dissatisfied clients to quickly and effectively spread the news that others shouldn’t do business with certain companies.

So what’s an enterprising Millennial to do? Don’t be afraid to ask for help and accept coaching from more experienced people, whether they are co-workers, supervisors, family members, friends, or clients. Mentors should use real-life experiences as teaching implements and ask their mentees how they could have handled the situation better. Because the end target is to grow the business and land more clients.

And speaking of getting clients, do younger startups have a hard time getting some street cred? Not necessarily. “As more Millennials enter the workforce, and others are infected by their special qualities, more established businesses are open to giving them a shot—provided they have a deliverable or innovative idea that helps those older companies stand out from the crowd,” Quart says.

Her advice to the “young'uns” is this:

• Research the companies you want to pitch and really understand why you want them as a client and what you can do for them.
• Work your network to get an introduction. If a friend of a friend knows the hiring or project manager, get them to help you set up a meeting.
• Whenever possible, opt for a face-to-face interaction when pitching. There’s a trust that comes from being able to look a potential hire in the eye that’s unmatched even by Skype.
• Pitch an idea that they haven’t heard before. Do your homework to check what competitors are doing and do it better or do it differently.
• Have consideration for your client’s budget. Find innovative ways to reuse material the customer has already paid for from other agencies or consultants. Pitch evergreen ideas that can be easily updated seasonally or quarterly and don't have to be completely rethought every few months.
• Use your age. Since most Millennials don't necessarily have as much experience, they can be more aggressive on price. Attack traditional retainer models and offer to work on a project-by-project basis.

And when business starts coming in, be judicious about which projects to take on. “A lot of startups get nervous at first and want to sign every client. That’s not in their best interest, especially if the scope of the project oversteps their knowledge, experience, or interest,” says Quart. If a project isn’t a fit, tell the client, “I don’t do that, but let me refer you to someone who does and who’d be great at it,” she adds. “Customers will appreciate your honesty, and chances are that the company you referred the potential client to will one day return the favor.”

No matter if you’re a Millennial, or a more experienced businessperson, word-of-mouth referrals are still the best marketing currency. And with some hard work, a dash of people skills, and proven follow-through, even the youngest of entrepreneurs can be on the road to success.

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