Resources
Streamline Your Biz for Success
No matter what industry, there are two sides to every business, and an entrepreneur must have a strong handle on both in order to achieve success. Get the secrets to streamlining the lesser known side of business models.
Read more
Ask Shama
Ask Shama: What’s the Secret Sauce to Creating Compelling Content?
How do you keep your content fresh after years of doing the same old thing? Shama gives three tips for making sure your audience stays engaged.
Read more
Ask Shama: Should We Buy a .XXX Domain Name?
A career college wants to know if it should secure a new .xxx domain name to prevent a pornographic site from doing so. Marketing pro Shama Kabani says it's not a bad idea, but not a must.
Read more
Ask Shama: Kindle, Nook, or iPad?
Forget about work for a moment. What device should you get if you just want to read a book? Marketing pro Shama Kabani offers her take.
Read more
Ask Shama: Google vs. Facebook for Advertising?
Marketing pro Shama Kabani tells us whether Facebook's or Google's advertising platform gives a better bang for your buck.
Read more
Ask Shama: Branding and Social Media—What's the Right Combination?
Striking a balance between strong branding and effective social-media marketing can be a delicate proposal. Portfolio.com's marketing expert Shama Kabani simplifies the task with some old-fashioned human interaction.
Read more
Management and Leadership
Good Vibrations
How do you get good ideas to affect change? That's the challenge facing social entrepreneurs every day. But convincing the world to try something new is tough. Here are seven tips to help transform your good ideas to great business.
Read more
How to Pick the Right Startup Team
Having a killer idea is key to a successful venture. But having a great team to execute that vision can be even more important. Tips on how to pick the people who will make your dream a cash cow.
Read more
Innovating From the Bottom Up
Companies don't need a ton of money to do innovative things. What they need is a willingness to listen to good ideas from their employees. Here are seven ways to innovate from the bottom up.
Read more
The New Rules of a Startup
Getting a company off the ground is hard work. But four simple rules can make it easier for your venture to succeed. What every entrepreneur should keep top of mind.
Read more
Money
Credit-Card Calisthenics: What Strategy Works for Your Biz?
Are you a one-card or two-card entrepreneur? The CEO of CardHub.com lays out what to consider as you decide whether to pay for work items with a personal card, a business card, or a combination.
Read more
From Salary to Startup
Those who heed the entrepreneurial call often come to this point: leave the cushy six-figure paycheck behind in favor of bootstrapping a startup? The true entrepreneurs find that they can't resist the urge to develop, nurture, and grow their vision—no matter what the cost.
Read more
Who, You Retire? Plan Young
Whether you are 25, 55, or 75 years old, retirement, as in financial independence, should be something you are thinking about and planning for, entrepreneurs included. When you do stop working, you need to consider your income, not your net worth.
Read more
Four Ways to Grow Your Green
Both startups and established companies have at least one big objective in common: growing their profit margins. And no matter what their current market share, it can always be improved. Here are four practical tips on how to do it.
Read more
My Great Mistake
Can Failure Be a Good Thing?
Big failures mean big risks—and can often lead to monumental rewards.
Read more
What, Me Worry? You Should.
Quick success with a new business is awesome. Having it evaporate a short time later? Not so much. Matt Garland knows this firsthand, and he shares his tale of recovering his floundering freelance business.
Read more
Sipping From the Right Glass
Connecting with the right market for your product or service is often a matter of meeting them where they are.
Read more
Relentless Customer Focus Saved Our Startup
Many startups struggle with finding their niche. But by keeping their clients top of mind, Yodle navigated through the growing pains that typically haunt early-stage companies.
Read more
Entrepreneurship
Master the Art of the Ask
Entrepreneurs often know what they want to create and how they want to go about it. What they don't know is how to ask for help—and how to go for what they need.
Read more
Entrepreneur, Sell Yourself
Startup founders are often natural-born salespeople when it comes to their ideas. But when it comes to selling themselves, that's a different story. Still, to get work—and funding, especially in the early stages—they have to master the art of marketing. Here's how to do it.
Read more
From Salary to Startup
Those who heed the entrepreneurial call often come to this point: leave the cushy six-figure paycheck behind in favor of bootstrapping a startup? The true entrepreneurs find that they can't resist the urge to develop, nurture, and grow their vision—no matter what the cost.
Read more
Want to Be an Entrepreneur?
Just Do It
If you're tired of working for somebody else and have a bold idea for a new business, 2012 could well be the perfect time to become an entrepreneur. And if you do, here are five sound resolutions to make.
Read more
Set Up Your Own Startup Meetup
It’s lonely starting a startup. That's why setting up a founders' group in your community may be the best way to network and commiserate. Here's how.
Read more
More Than Social Media
Friends Who Share Videos Do Brands a Big Favor
Friends who share video are the best source for a thumbs-up for brands, a new study finds.
Read more
Your Perfect Business Card
A guide to designing the perfect business card for you and your startup, with tips by industry expert and creative director of Moo business cards.
Read more
Tips and Tricks for Getting Quoted in the Press
Media attention is tricky. Handle it well and you can garner a lot of attention for your startup. But handle it poorly and you can quickly kill any buzz surrounding your venture. What's a nervous founder to do? Follow these easy tips.
Read more
The Wonders of Word Problems
In school, teachers loved word problems as a way to teach mathematics. Ciplex founder Ilya Pozin says entrepreneurs would be wise to adapt such questions to match the needs of their businesses.
Read more
Connect With Portfolio.com
Come on, like us—you know you want to.
Follow us and if you're an innovative entrepreneur, we'll return the favor.
Today's top stories, conversation starters, and the back nine business bites.
spotlight on
People & Ideas
A Startup Ship Plans to Set Sail
Close enough for an impromptu meeting, but far enough to sidestep U.S. immigration restrictions, this high-tech startup incubator is generating more than just buzz Read More
