Sign on the Flashing Cursor
With the help of his insurance agent, Frederick W. Long III applied for health-care coverage online a few years ago. Along the way, Long authorized her to type his name in a field on the electronic form and click on a button labeled "I agree."
Throughout the application process, Long touched neither pen nor paper, and he never "signed" anything—at least not in the traditional sense. But in a landmark case, an Ohio court has ruled that by letting his agent type in his name and click on "I agree," he bound himself as surely as if he had signed a paper document.
The Ohio state court's bellwether decision last August to uphold the validity of a paperless contract has repercussions far beyond Long's survivors—he died of a heart condition in 2007—and the company that wrote his health-care policy.
The ruling has spurred many companies, from mortgage companies to lawyers, to look anew at digital technologies that promise to save them time, data-processing costs, and postage when it comes to shuffling contracts, applications, and other legal documents.
In Long v. Time Insurance Corp., an Ohio district judge issued a summary judgment that clicking "I agree" to terms and conditions associated with an online health insurance application is a legally binding act.
A handful of previous lawsuits have ended similarly with judgments or verdicts that virtually signing an electronic document with a "digital signature" is as valid and binding as physically signing a paper document—a so-called wet signature. But those cases were decided only after tortuous litigation. The Time Insurance case was decided peremptorily, without even going to trial.
"It's taken a long time for people to understand the technology and for the case law to be established," said Patrick Hatfield, an attorney at Lord, Bissell & Brook, a law firm in Atlanta.
President Bill Clinton appeared to have ushered in the era of electronic signatures eight years ago, when he digitally signed the Electronic Signatures in Global and National Commerce Act. But the legislation only established the equivalency of electronic signatures; it didn't specify a particular protocol or technology.
This lack of standardization "put the burden on businesses to find or create a legally binding form or process," said Ben Wright, a lawyer in Dallas who specializes in electronic law. Most were loath to try until others did it successfully and lawfully. "No one wanted to be the first to jump in the pool," he said.
Of course, it's now common to use electronic signatures to buy books or clothes or other relatively inexpensive items online. But costlier transactions still usually require wet signatures on hard copy. Exceptions have only been in the last couple years, primarily in the document-intensive drug and insurance industries.
In Long v. Time Insurance Corp., the judge found that the insurer didn't have to pay the insured's claim for a heart procedure because he had failed to disclose previous heart problems on his application, which he guaranteed was accurate with an electronic signature.
Electronic signatures can be as simple as clicking "I agree" or requiring insertion of a special identifying USB fob and entering a pin number. But to hold up in court, there must be a way to authenticate the signer's identity, such as answering security questions like "What's the name of your favorite teacher?"
There must also be informed consent, which is usually accomplished by requiring the signer to read and approve terms before they are able to sign and submit a document. Documents must also be digitally sealed to prevent changes.
Meeting these requirements is a digital documentation protocol implemented last year by the Pharmaceutical Manufacturers Association and approved by the Food and Drug Administration. It lets researchers, executives, and regulators securely transmit laboratory and clinical studies and other drug development documents as well as conduct paperless transactions with vendors.
"To get a new drug through the approval process takes one to six million pages of paper," says Mollie Shields Uehling, president of Signatures and Authentication for Everyone. "Instituting a reliable, interoperable system of electronic signatures is obviously a huge savings in time and money and storage."
Companies like
Some life insurance applications are now wholly digital. Primerica Financial Services, for example, began equipping its sales force last year with hand-held devices that allow them to sign up customers in their homes. "All the data along with their electronic signature is inputted right in their living room," executive vice president Tom Swift said.
Primerica has processed more than 350,000 electronic applications so far. By erasing the cost of keying in data from paper forms, reducing corrections, and eliminating postage, Swift said "it's been a huge money saver for us."
While Primerica developed its electronic documentation and verification software in-house, many companies are looking to outside vendors like
Penn State and the University of Chicago, for instance, use an Adobe application to sign and seal student transcripts so prospective employers can be assured that the electronic record they receive has not been altered.
Smaller companies like VeraFirma in Oakland, California, are rolling out Web-based applications where parties to a transaction can log on to a site and view and electronically sign secure and unchangeable documents and contracts.
Michael Ni, founder and C.E.O. of VeraFirma said that startups like his as well as older technology companies are rushing to offer innovative and easy ways to get deals signed and sealed electronically.
"The question for businesses in 2009 is no longer 'Can we do this?'" he said, "but 'How can we do this?'"




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