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Bravo's Familiar Wring

The cable channel's new shows sound very much like its old shows. Can Sarah Jessica help Bravo squeeze more ratings out of the same ol' stuff?

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It was déja vû all over again for Bravo fans this weekend, as the cable channel announced several shows in development as part of NBC Universal's summer press tour.

Although the shows are being heralded as "new," they hew uncomfortably close to other entries in Bravo's time-tested "creative competition" programming category.

There's Fashion House, a competition featuring teams of designers (wait…), living together (that sounds…), who create collections of clothing on deadline (very, very…), and present them to a panel of industry judges (familiar!).

A Bravo press release touts the show's derivation from a British series of the same name, and emphasizes that the designers focus on an entire collection rather than an individual look, working in teams, as opposed to individually. Our opinion? This Fashion House concept is just a poor man's Project Runway, Bravo's erstwhile groundbreaker that decamps to Lifetime for its next season.

Then there's American Artist, another creative competition, this one with a pan-artistic focus: Contestants, aspiring artists in unspecified media, will tackle sculpture, painting, photography and industrial-design projects from episode to episode. A panel of artists, gallery owners, and museum curators will judge the finished works, and the winners' creations will be featured in a national museum tour.

Sarah Jessica Parker is among the executive producers for American Artist, which would offer the show a breath of fresh air, if she weren't collaborating with Magical Elves, the very production team that created Project Runway in the first place.

And then there's Top Chef: Masters, which brings together established contemporary chefs for a string of cooking challenges. At least Bravo has the decency to admit that this show is a Top Chef "spin-off," although the only difference between this one and the original Top Chef seems to be the higher-wattage contestants.

You can't blame Bravo for sticking to the script of, well, unscripted TV. But while the format made Project Runway a breakout hit, and has replicated itself well for Top Chef, it may end up being the channel's own worst enemy. Executives there, it seems, are unable to conceptualize programming that doesn't revolve around a panel of judges launching into passive-aggressive attacks against eccentric, hyper-emotional contestants.

The lone sign that the creative competition formula may be showing its age (even for Bravo)—the network hasn't said whether it will renew Step It Up & Dance, the Elizabeth Berkeley-hosted dance competition dud that debuted this year. A Bravo spokesperson had no comment about the future of the show.

Proving that there's life in the monster yet? Make Me a Supermodel was picked up for a second season. It premieres in 2009. Right alongside Bravo's next show, about dancing designers who create edible outfits, modeled on the catwalk by real housewives.  


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