In a summer where male puerilism—in the form of Adam Sandler, Will Ferrell, and Ben Stiller—is taking center stage, this weekend should be a good test of the American moviegoing public's tolerance for pratfalls, fart jokes, and yards of overexposed chest hair.

Warner Bros.'s Get Smart, a remake of Mel Brooks' beloved 1960s TV series, features a bumbling Steve Carell as a newly minted field agent hoping to prevent world domination while impressing fellow agent Anne Hathaway.

Treading riskier territory is Paramount, with The Love Guru. The film stars Mike Myers, of Wayne's World and Austin Powers fame, attempting to burnish his legacy with a third iconic character, said to have been years in the making, called Pitka, an Indian self-help guru who, judging from promotional trailers and posters, bathes with a shower cap on his beard and travels with a menagerie that includes an elephant.

That movie cost an estimated $60 million to make, according to Exhibitor Relations, a Los Angeles-based entertainment-research firm, and has suffered a monsoon of bad buzz and negative reviews, many of them focusing on Myers himself, who is said in various Hollywood blogs to be increasingly difficult to work with.

None of that will matter to Paramount if the movie performs at the box office—or if it doesn't. Even at this early date, the studio has had an incredibly strong summer thanks to dual blockbusters Iron Man and Indiana Jones and the Kingdom of the Crystal Skull, released three weeks apart, and which have together grossed almost $1.2 billion, according to BoxOfficeMojo.com, a website that tracks industry numbers.

Good thing, because Jeff Bock, an analyst with Exhibitor Relations, expects The Love Guru to charm no better than a low $20 million out of teenage ticket buyers, its target demographic. "Myers has run the promotional circuit ad infinitum since the MTV Movie Awards," on June 1, says Bock, in an attempt to round up teens.

That's bad news for Get Smart, which cost more to make—about $80 million—and will be aiming for the same teenage demographic. But the movie has the added advantage of appealing to families, thanks to Carell's day job as Michael Scott on NBC's The Office (still, watch out for the occasional crotch joke). That family draw, as well as attendance from nostalgia-seekers for the television show, could help the movie gross about $40 million its opening weekend, predicts Bock.

Apart from competing for the same audience, The Love Guru and Get Smart are adding to a summer movie season already cluttered with male-hijinks flicks. The first of these to come out, Sony’s You Don't Mess The Zohan, brought in a respectable $38.5 million domestically, and has grossed over $77 million worldwide since June 6.

If those numbers turn out to bode well for The Love Guru and Get Smart, it may be bad news for Sony's Step Brothers, the summer's fourth entry in the man-boy comedy genre. It features Will Ferrell and John C. Reilly as grown men living at home and running around in short shorts, sweat bands, and—you guessed it—shirtless.

By that point, audiences may have had enough chest hair for one summer.