Disney Damage Control
Calculating the fallout of the Miley Cyrus photo.
Miley Cyrus Fallout
A risque photo of Miley Cyrus from Vanity Fair has surfaced.
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Industry:
Media and Publishing
Summary:
The Walt Disney Company, together with its subsidiaries, is a diversified worldwide entertainment company with operations
Primary executive:
Robert A. Iger,
It's not unusual for Miley Cyrus to grace headlines, but, for once, attention on the tween sensation has taken a negative turn: A revealing photo of the 15-year-old media darling has become the center of a media storm.
This morning the controversial photo was featured prominently on the homepage of the Drudge Report and was the front page of the New York Post with an outsized headline: Miley's Shame.
The photograph, taken by Annie Liebovitz for Vanity Fair's June issue, depicts Cyrus—teen role model and star of
Walt Disney's mammoth Hannah Montana franchise—baring her back and clutching a satin blanket to her chest.
For Cyrus's part, she's been as contrite as can be since fans (and their parents) began leveling criticism over the racy shots.
"I took part in a photo shoot that was supposed to be 'artistic,' and now, seeing the photographs and reading the story, I feel so embarrassed," Cyrus said in a statement. "I never intended for any of this to happen, and I apologize to my fans who I care so deeply about."
But Disney has been less willing to admit wrongdoing, instead passing off the blame to Vanity Fair.
"Unfortunately, as the article suggests, a situation was created to deliberately manipulate a 15-year-old in order to sell magazines," Disney said in a statement.
A Vanity Fair spokeswoman countered, "Miley's parents and/or minders were on the set all day. Since the photo was taken digitally, they saw it [at] the shoot, and everyone thought it was a beautiful and natural portrait of Miley."
The Hannah Montana franchise is expected to be worth $1 billion by the time Cyrus hits 18, including not just the flagship TV show, but concerts, a movie, merchandising, CD sales, and a book deal.
Brooks Barnes in the New York Times doubts that in today's world, a single photograph such as the one shot by Vanity Fair could do much (if anything) to harm such a powerful franchise.
But this is the second time in the past week that Disney's No. 1 good girl has had to deal with contentious images. Last week, snaps of teen star with her bra visible under a tank top hit the internet, even prompting Bill O'Reilly to call for a "conference" to discuss the photos.
"Somebody needs to pull in the reins of this talented little gal before her career stampedes off into the sunset," says Elizabeth Snead in the Los Angeles Times' Dish Rag blog.
This morning the controversial photo was featured prominently on the homepage of the Drudge Report and was the front page of the New York Post with an outsized headline: Miley's Shame.
The photograph, taken by Annie Liebovitz for Vanity Fair's June issue, depicts Cyrus—teen role model and star of
For Cyrus's part, she's been as contrite as can be since fans (and their parents) began leveling criticism over the racy shots.
"I took part in a photo shoot that was supposed to be 'artistic,' and now, seeing the photographs and reading the story, I feel so embarrassed," Cyrus said in a statement. "I never intended for any of this to happen, and I apologize to my fans who I care so deeply about."
But Disney has been less willing to admit wrongdoing, instead passing off the blame to Vanity Fair.
"Unfortunately, as the article suggests, a situation was created to deliberately manipulate a 15-year-old in order to sell magazines," Disney said in a statement.
A Vanity Fair spokeswoman countered, "Miley's parents and/or minders were on the set all day. Since the photo was taken digitally, they saw it [at] the shoot, and everyone thought it was a beautiful and natural portrait of Miley."
The Hannah Montana franchise is expected to be worth $1 billion by the time Cyrus hits 18, including not just the flagship TV show, but concerts, a movie, merchandising, CD sales, and a book deal.
Brooks Barnes in the New York Times doubts that in today's world, a single photograph such as the one shot by Vanity Fair could do much (if anything) to harm such a powerful franchise.
But this is the second time in the past week that Disney's No. 1 good girl has had to deal with contentious images. Last week, snaps of teen star with her bra visible under a tank top hit the internet, even prompting Bill O'Reilly to call for a "conference" to discuss the photos.
"Somebody needs to pull in the reins of this talented little gal before her career stampedes off into the sunset," says Elizabeth Snead in the Los Angeles Times' Dish Rag blog.


