Scandal: Your Ad Here
One man's tragedy can be another's business opportunity.
Since news of Eliot Spitzer's link to a prostitution ring became public on Monday afternoon, a small cottage industry has sprung from the rubble of the New York governor's reputation.
Such websites as Zazzle.com, Cafepress.com, Bustedtees.com, and BostonSucks.com began offering merchandise poking fun at Spitzer's hard luck as early as Monday evening: "I was Client No. 8 and All I Got Was This Lousy T-Shirt"; "Spitzer Swallows 2008"; "I'm Not Only the Governor, I'm Also a Client"; the slogans and designs go on and on.
There are already dozens of Spitzer-themed gags among the 3.4 billion user-designed products on Zazzle.com, the on-demand retail platform allowing users to instantly design and sell everything from T-shirts to tote bags (products are shipped within 24 hours of purchase).
James Heckman, chief strategy officer for Zazzle.com, says that eight of the 10 top-selling products on Zazzle.com are currently Spitzer-themed.
"Just a few days ago, the top 10 shirts were all about Hillary, Obama, and the election," says Heckman, who characterizes Zazzle's annual revenues as in the "decamillions."
Traffic on the site has soared by 10 percent since Monday evening, the likes of which Zazzle has never before seen during its three years in operation.
"We saw a bit of a spike when the Giants won the Super Bowl. '18 and 1' T-shirts started selling within minutes after the game—but nothing like this," Heckman says.
Heckman credits Zazzle's success to its exceptional speed in executing new designs, which allows the company to instantly capitalize on flash-in-the-pan.
"You could have ordered one of these T-shirts right when the scandal broke and be wearing it on Wall Street tomorrow," Heckman says.
But Spitzer hasn't been a golden goose for everyone. Take the fast-fingered purchaser of the Client9.com domain name, who has gotten more than his fair share of media attention but hasn't seen the money follow.
Nick Galbreath, the 37-year-old software engineer who snapped up that URL just minutes after the scandal first broke, had racked up $21.77 in ad revenue as of Wednesday evening—which covers the $10.13 annual fee he paid for the domain name, but little more.






