BizJournals Portfolio

Google Counterattacks

But Yahoo may have few alternatives to Microsoft.
Google

Google has wasted little time in reacting to Microsoft's $44.6 billion offer for Yahoo on Friday. Over the weekend, the search giant issued a sharply critical statement about "Microsoft's hostile bid," saying that it raises "troubling questions."

And Google's chief executive, Eric Schmidt, reached out to Jerry Yang, chief executive of Yahoo, to offer help to fend off Microsoft, according to various reports.

Andrew Ross Sorkin and Miguel Helft of the New York Times spell out the various ways Google is trying to upend a Microsoft acquisition.

Google's lobbyists in Washington are mapping out a strategy to argue the case against the deal before lawmakers and regulators, the Times says. And Google executives have made "back-channel" calls to media companies like Time Warner to see if they might be interested in mounting a rival bid, the paper says.

But both the Times and the Wall Street Journal say that no such effort is being planned by Time Warner or by other likely bidders, like News Corp. or Comcast.

So is there a white knight who might keep Yahoo from Microsoft's clutches? Michael Arrington on the TechCrunch blog says almost certainly not, but he does point to one rumored potential suitor from way out in left yield.

Dan Rosensweig, who left Yahoo as chief operating officer in 2006 to join Steven Rattner's private equity firm Quadrangle Group, is said to be working on a plan that would call for Yahoo's media assets to be sold to NBC Universal and then the rest of the company would merge with Facebook. And that would result in Facebook going public in the very near future.

Arrington says, "The deal is creative as hell but would be difficult to sell to Yahoo shareholders, who understand the value of Microsoft stock but not Facebook's."

A Hail Mary is what Yahoo executive may need to fend off Microsoft. While Yahoo's official position is that it is evaluating the offer, it is clear the company would rather do anything else but accept it. But its shareholders may insist that Yahoo capitulate.

Microsoft's offer of $31 a share came as Yahoo's stock was just barely trading above $19 and the company had just reported its eighth consecutive quarter of decline profits.

Of Microsoft's offer, "it's hard to look shareholders in the eye and say it doesn't make sense," Robert Doll, chief investment officer of global equities at BlackRock, told Bloomberg News.

Yet Google is determined to derail a deal.

David Drummond, Google's chief legal officer, showed how strongly the company feels about the Microsoft offer on his company's blog.

"This is about more than simply a financial transaction, one company taking over another," he says. It's about preserving the underlying principles of the internet: openness and innovation."

And he goes on to invoke the past monopolist charges against Microsoft: "Could Microsoft now attempt to exert the same sort of inappropriate and illegal influence over the internet that it did with the PC? While the internet rewards competitive innovation, Microsoft has frequently sought to establish proprietary monopolies—and then leverage its dominance into new, adjacent markets."

Also on Portfolio.com
Hollywood Deal: The Microsoft-Yahoo News and Its Film-Biz Impact
The War for the Internet


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