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Prada-Lined Purse Strings

How do the pocketbooks of affluent New York City housewives compare to their counterparts' in Orange County? How about those in Tulsa? You might be surprised.

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Real Housewives of New York City

The latest entry in the rich-people-spending-money programming category, The Real Housewives of New York City, debuted last night on Bravo. Viewers watched Alex, a Cobble Hill townhouse owner, pay for a high-end pedicure with her American Express Black Card; Jill, the owner of a fabrics warehouse, arrange for a private plane to take her daughter to a weight-loss “detox” program on Martha’s Vineyard; and LuAnn, a countess by marriage, name her family’s new Westie puppy after an Aston Martin car.

The consumption-porn reality TV category has lately become as cluttered as one of the New York City housewives’ walk-in closets. NYC Housewives is a spinoff of Bravo’s popular The Real Housewives of Orange County, which follows the lives of six affluent wives living in a gated community in Southern California (the show just finished its third season). Bravo is also airing The Millionaire Matchmaker, in which self-made businessmen pay between $10,000 and $30,000 to meet Ms. Right. And earlier this week, Oprah Winfrey’s The Big Give, in which average Joes spend money awarded to them to better the lives of someone else, began airing on ABC.

Can viewers stomach more? The answer is unclear so far—the NYC Housewives premiere pulled in 824,000 viewers, according to Nielsen, compared to the 1.2 million viewers for last November's premiere of the third season of the O.C. Housewives. As the two shows battle it out, we decided to see how the Orange County and Upper East Side zip codes from the Housewives shows stacked up against one another in terms of demographic information, household income, and the cost of necessities like Botox treatments and private schools.

For fun, we included the same data for Tulsa, Oklahoma, which is almost exactly halfway between the two shows’ residents—1,231 miles from the O.C.’s housewives in Coto de Caza, California, and 1,232 miles from Manhattan’s Upper East Side, where all but one of the New York City housewives reside (the other is, of all places, in the outer borough of Brooklyn).

  Coto de Caza
(Zip Code: 92679)
Manhattan’s UES
(10028)
Tulsa
(74429)
Total Population: 32,267 44,987 10,445
Population Density:* 700.9 128,567 141.7
% of residents with a graduate degree: 16.2% 38.2% 2.7%
Median household income: $112,998 $77,565 $40,195
% White: 82.5% 88.0% 76.9%
% Married: 73.8% 66% 42.3%
Median age: 34.3 38.3 32.9
Cost of one year at private kindergarten: $8,600 (Merryhill) $30,850 (Brearley) $7,200 (Monte Cassino)
Botox (per face): $1,800 $1,800 $600
*People per square land mile
Source: U.S. Census via ZIPskinny.com, Portfolio.com


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