BizJournals Portfolio

Sprint Meets Nextel

Three years ago this month, these two phone carriers teamed up in a $35 billion merger to strengthen their standing in the wireless world. Did they succeed?

Sprint Nextel Can't Get the Little Things Right Sprint Nextel Can't Get the Little Things Right

Sprint Nextel doesn't just need a new direction—it needs an overhaul. Read More

Embattled Sprint Chief Steps Down Embattled Sprint Chief Steps Down

Sprint Nextel announces its C.E.O.'s departure and lowered outlook. Read More
Sprint phone

PROGRESS REPORT

Little FaithThe day the merger was announced, shares of Sprint fell 4 percent, reflecting investor skepticism. As of late October, Sprint was trading 30 percent below its December 14, 2004, price of $25.10. Meanwhile, shares of AT&T have climbed 60 percent.

Off BaseSince the merger, the two companies' combined subscriber base has grown almost 40 percent, to 54 million. But Sprint Nextel has struggled to add post-pay subscribers—the coveted customers who pay on a monthly basis.

Income FactsPre-merger, Nextel earned an average of $60 a month for every subscriber. As of the second quarter, Sprint Nextel's figure was $57.28. AT&T's and Verizon's earnings per subscriber—at $50.63 and $51.05, respectively—have been rising, not falling.

LosersC.E.O. Gary Forsee and, before him, C.O.O. Len Lauer were both forced out because of merger woes.

Bad PlanningThe company stumbled in 2006 when it introduced low-cost pricing plans to entice new customers. The deals were instead pounced on by existing subscribers, who used them to reduce their monthly bills.

Subprime StrategyLike some mortgage lenders, Sprint several years ago began courting subprime customers—those with little to no credit history. The upshot: Sprint's turnover rate is now 2.3 percent, while other big carriers average about 1.96 percent.

Up and Out

William Conway, Nextel's former chairman, cashed in options worth nearly $9 million after the deal was announced. Conway is a managing director of the Carlyle Group, the Washington-based private equity firm that he helped found in 1987.

Bottom LineInvestor patience with the deal is wearing thin, the Nextel and Sprint networks still aren't fully integrated, and the stock has a "lumpy turnaround trajectory," according to analysts at Goldman Sachs.

Overall Grade

C–


blog comments powered by Disqus
Real Business, Real Results

Did anyone at Microsoft ever watch the (gasp!) offensively funny show Family Guy?

Ex-Morgan Stanley exec Zoe Cruz is now heading her own hedge fund. Are Wall Street's leaders done?

Martha, Bernie and Skilling know that what you wear for court can go a long way in public perception.

spotlight on

Health Care

Bad to the Bone No More

Companies such as General Mills say they're stepping up efforts to change employees' bad behavior and promote healthier lifestyles. Read More