The Midas Tchotchke

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Marketing a Kids' Film About Atheism

Someone tell James Dobson he can retire. Hollywood has called off its war on God. I've been wondering for a while how New Line Cinema would handle the unambiguous anti-religious message of His Dark Materials, the fantasy trilogy whose first ... Read more

A New Way For New Line?

Whenever a studio chief is in trouble, the first move is usually to fire the head of marketing. Only two weeks ago, New Line's Russell Schwartz helped to successfully open Hairspray, New Line's biggest hit since 2005's Wedding Crashers. Now ... Read more

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