Green Bay Packers

Froze ticket prices for the second year in a row.

If the Packers had trouble moving tickets, the league would be in some serious trouble.

Houston Texans

The team could only cite sending cheerleaders to local malls more than in years past as a difference this off-season.

The Texans, a leader in sales since coming into the league in 2002, raised ticket prices in the off-season.

Indianapolis Colts

For group tickets of 100 or more for preseason games, each fan received a free pass to a water theme park; preseason ticket stubs also give the holder free entry into the NCAA Hall of Champions; froze ticket prices other than for 1,600 seats, which were increased from $44 to $54.

The team is sold out for the regular season in its second year in its new stadium, so the focus was on the preseason, which sold more slowly in the down economy.

Jacksonville Jaguars

Froze ticket prices; created roughly a dozen ticket packages, double that of a typical year; selling groups of four or more tickets that include a free meal; referral program gives season-ticket holders a chance to win sideline passes.

The Jaguars are the poster child for ticket-sales problems; despite these efforts, the team has already said it is unlikely to sell out any game.

Kansas City Chiefs

Extended final-payment date; offered a branded credit card for fans who needed to finance that last payment; added 3,000 more $250 season tickets, bringing the number to 5,000; a mixture of ticket-price freezes, increases, and decreases.

The team began in the middle of last season to add cheaper tickets and value concession items and expects to be sold out.

Miami Dolphins

Lowered seat prices on a few thousand season tickets in the upper deck by up to 30 percent; directed a personalized video email campaign at individual ticket prospects that helped generate 8,000 new season-ticket holders; extended payment plans for season-ticket holders.

The Dolphins, under new owner Stephen Ross, have been busy adding glitz to the team to attract fans, so hardcore ticketing initiatives revolved largely around a viral marketing campaign, which has helped increase season-tickets sales from 46,000 last year to the low 50,000 range this season.

Minnesota Vikings

Froze ticket prices; payment plan that allows season-ticket holders to make monthly, or even weekly, payments; season-ticket conference calls with head coach and executives; invited season-ticket holders to a “State of the Vikings” town-hall event.

The team, in its outdated stadium, struggled before the economy cratered, so the club’s task of selling tickets had been tough. Even with Brett Favre, a season sellout is not a certainty.

New England Patriots

Froze ticket prices.

The team’s season-ticket renewal rate was a bit down from past years, at 95 percent compared to 98 percent, but with Tom Brady coming back and the team’s history of success, moving tickets has not been a problem.

New Orleans Saints

Froze ticket prices; sent handwritten thank-you notes to each of the 17,000 season-ticket holder accounts; started the selling even before last season ended.

The Saints have sold out again, reflecting lower-than-average prices, a good team, and a new stadium deal that shows the team is staying in town for the foreseeable future.

New York Giants

Froze ticket prices; added season-ticket holder staff to communicate better with fans; conference call with quarterback and GM drew 6,000 fans.

Most of the team’s off-season efforts were designed toward moving into the new stadium in 2010. The team was long ago sold out of season tickets for 2009.

New York Jets

Froze ticket prices; first marketing campaign to move season tickets; recorded call from new head coach Rex Ryan to all season-ticket holders; predraft conference call with GM with premium-seat holders; half season ticket; viral marketing campaign.

Because of the economy, and season-ticket holders who left because of costs involved with seats in the new stadium opening in 2010, the Jets had a few thousand more tickets than usual available, but fully expect to sell out.

Oakland Raiders*

Froze ticket prices; season-ticket holders receive 3 to 6 percent of the price of a season ticket for a referral; expanded rewards programs that allow season-ticket holders to earn points for food and merchandise; more value-added tickets that include food; youth groups buying tickets get discounts to other venues such as museums and the zoo; game-day travel discount for ticket holders taking Amtrak from Sacramento.

The Raiders have often battled to sell out, and have underperformed on the field, so the team has a blizzard of initiatives.