Enticing the Football Fan
The Golden Ticket
Arizona Cardinals
Modest price increases in lower bowl seats; value meals of $7 for kids and $9.75 for adults; individual tickets to Packers and Vikings games only available with purchase of two other designated games (including a preseason contest).
Getting to the Super Bowl has its advantage, as witnessed by the price increase and additional ticket requirements for high-profile games, but in recession-wracked Phoenix, the team still introduced three value meals for kids and one for adults.
Atlanta Falcons
Froze or reduced prices on two-thirds of seats, increased the remainder slightly; added four-person customer-service team for season-ticket holders; season-ticket holders meeting with owner, head coach, and GM; new six-month payment plan.
Even coming off a surprising playoff run behind rookie QB Matt Ryan, the team must work hard in the fickle Atlanta market.
Baltimore Ravens
No new initiatives.
Coming off an AFC Championship appearance, the team was one of the few in the league to raise prices, and they enjoyed a 99 percent renewal clip.
Buffalo Bills
Froze ticket prices; free one-game parking pass for season-ticket renewals ($20 value); free car wash for online renewals; thank-you cards for renewals, including a 50th season commemorative bumper sticker; teleconference for season-ticket holders with players.
The Bills will have their third-best season for season tickets this year, at around 54,000, fueled by some of the lowest prices in the NFL and the Terrell Owens signing.
Carolina Panthers
Froze ticket prices; offered two-game packages for the first time, selling 5,300 such plans.
Most Panthers tickets are spoken for by PSL owners, so much of the team’s off-season focus is on sponsorship and suite sales.
Chicago Bears
Froze ticket prices; thank-you emails and videos to season-ticket holders; season tickets delivered to 20 customers personally by mascot and players; decal sent to all season-ticket holders; five season-ticket holders will be given pregame field passes per game; accepted credit cards for the first time.
The team describes these moves as the natural evolution of its customer-service efforts and not a reaction to the economy. Season-ticket renewals at 99 percent attest to that.
Cincinnati Bengals
Froze ticket prices; deferred seat-license payments; season-ticket holder conference call with head coach and draft picks; new club-seat contracts reduced from the standard three years to two; digital billboards used in marketing.
For a club known as a laggard in pushing sales, the economy has finally moved the Bengals into action, but continuing to sell out still is not a certainty.
Cleveland Browns
Froze ticket prices; season-ticket holders who paid by certain dates were entered into contests for varying levels of prizes dependent on how early they paid, ranging from a Super Bowl trip to free parking.
If even the Browns, one of the top draws in pro sports, feel the need to offer something extra to draw in renewals, then the economy really is an issue.
Dallas Cowboys
The only team with a new stadium opening this year has been selling the venue for several years; the team says it has done little differently in response to the economy.
While there has been some outcry in Dallas over ticket prices, the team remains one of the country’s top draws.
Denver Broncos
Froze ticket prices; sold out months before the season; extended payment plans for season-ticket holders who request them.
The Broncos have no issues selling out, though club seats and suites have moved slower this off-season than in past years.
Detroit Lions*
Generally froze ticket prices; first, and so far the only, NFL team to offer an all-you-can-eat option, which is available to 5,500 season-ticket holders; season-ticket renewals offered $500 to $1,000 discounts on Ford cars and given VIP cards entitling them to 20 percent off merchandise at Ford Field; two town-hall meetings with season-ticket holders, and one with suite and club-seat holders; last 10 rows of upper deck in end zones named the Roar Zone and priced at only $30 per game, 25 percent less than last year; reduced club-seat prices; season-ticket holders entitled to 20 percent off a suite.
When statewide unemployment is at 15 percent and the team went 0-16 the season before, creativity is the name of the game.
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