BizJournals Portfolio
 

The You: 2.0 Series

Shopping for Your Future

Shopping for Your Future

Personal genetic tests are proliferating; some are even online. Do they really tell you anything?
I'm Doomed. Or Not.

I'm Doomed. Or Not.

Commercial gene tests say I have high, medium, and low risk for heart attack. What gives?
Genetic Voyeurism

Genetic Voyeurism

Are there really genes for sprinting and bitter taste? Online DNA test sites say there are.
Closing the Genetic Gap

Closing the Genetic Gap

DNA websites provide mixed results, but they're needed to get doctors to take gene tests seriously.

MORE ON THE EXPERIMENTAL MAN

Spot the Cancer

A new test uses the science of "systems biology" to diagnose cancer with a single drop of blood at 1/10,000th the current price.

My Brain Makes Me Nervous

M.R.I. scans reveal our fear of bosses and rivals, of saying something stupid, of taking chances—oh, and of lions, tigers, and bears.

How Smart Are You?

The business of assessing cognition and memory is moving from testing brain-impaired patients to assessing healthy peoples' brains online.

Inside Dealmakers' Brains

Scientists think the new field of neuroeconomics can explain some business behavior, perhaps even distinguish rational from irrational decisions. Are some people's brains hardwired to run companies or to make deals?

The T-Rex Inside Me

A chance meeting with Paleontologist Jack “Jurassic Park” Horner connects my DNA with a 68-million-year-old tyrannosaurus rex — oh, and a chicken too.

Genes 'R' Us: The New Dot-Coms?

DNA tests for everything from diseases to ancestry are proliferating as a nascent industry tries to spark a revolution. Is this déjà vu all over again?

More Natural Selection

A Birthday Gift for Darwin

A Birthday Gift for Darwin

Two hundred years after the author of On the Origin of Species was born, President Obama is poised to fund embryonic stem cell research, while 54% of Americans still scoff at evolution. Read more
2009: The Year of Bespoke Medicine

2009: The Year of Bespoke Medicine

Technology, science, medicine, and business are converging to deliver more information than ever about you and your body. Individually tailored medical care is coming. Read more
Statins, Heart Attack, and Genes

Statins, Heart Attack, and Genes

The age of personalized medicine is a step closer. One recent study on statins shows how they improve health, another identifies people at risk for side effects. Read more