Beijing Olympics 2008

In the Red in China

Michael Phelps rules! But Exxon Mobil, well ... The giant spent more than it made on ads during a key NBC Olympics broadcast.



Features
Olympic Basketball Uniform
Olympic Collectibles
Big game for Olympics collectors? Try medals, torches, and victors' sweat stains.
Sead Dizdarevic
Gold-Medal Schmoozer
Meet the man who's putting the big shots in the plushest suites and seats in Beijing.
Sanya Richards
Game of Chance
Corporations and their Olympic pitchmen walk a thin line between medal fame and public shame.
China
China's Big Drain
The Olympics threaten to empty the country's water supply.
News
Why Olympics backers should speak out on human rights in China.
Tying a brand to the Beijing Games costs a fortune. Now sponsors have to worry whether it might cost their reputations too.
The director withdrew based on China's involvement with the government and economy of Darfur.
As real estate values skyrocket, officials are seizing the homes of urban residents, sparking a wave of protests.
The choice of China to host the international games is a controversial one.
View More Guides
Multimedia
Calm Before the Storm
How to prevent a downpour on the opening ceremony? Try 37-millimeter shells.... Read More
Olympic Medals
Do wealthier countries take home more Olympic medals?... Read More
Olympic memorabilia
A sampling of Olympic collectibles and the prices they've won. ... Read More
Hank Greenberg
The chief executive tells Portfolio.com how he cracked the Chinese market.... Read More
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