TED Flash: TEDster Swag
Monterey is filling up with people who are visibly thrilled to be here. My plane from Denver last night, which carried TED founder Richard Saul Wurman, was abuzz with enthusiasm.
In the course of the two and a half hour flight, strangers became friends, or potentially future colleagues. Big problems in this world were weighed, debated, and with any luck, took one step closer to solution.
In front of me, the young entrepreneur pitched his business idea to the investor sitting next to him. Behind me, the two longtime TEDsters talked about how to best educate non-believers about the perils of global warming. Letting the country's passionate 14-year olds do the talking was one possible solution.
Full TED Conference 2008 coverage
Once attendees make it through the registration process, they are rewarded with a gift bag that is like the do-gooder rival to that of the Oscars. TED is famous for its goodie bags--for die hard TEDsters, it's the equivalent of Oprah's Favorite Things show. It's a way for the makers of environmental and high-tech products and services to get into the hands of some of the most socially aware and influential people.
And this year's is no disappointment.
The bag itself is a computer bag made by Rickshaw Bagworks. The young company made 1,600 bags in 800 color combinations specially for this conference, and they are made entirely from post-consumer recycled beverage bottles. Thankfully, some smart TED employee decided not to include a bottle of water among its contents.
Contents include:
A Microsoft Zune
A gift certificate for eco-friendly sneakers from Keen
A coupon to save $1,000 on a brand new Lexus (yes, they evidently take coupons!)
A digital tire gauge from BMW
A 15 percent discount coupon for personal genome service from 23andMe
A noise-cancelling Bluetooth headset
A Discovery DVD box set, Planet Earth
One-year subscription to software training site Lynda.com
A U2 CD
Pangea organic soap
Surf's Up Blu-ray disc from Sony, and a 30 percent discount on a Blu-ray player and flat screen television
A 40 percent discount on Steelcase chair
The cutest stuffed polar bear from the World Wildlife Fund
Kaki King and Rufus Cappadocia CD
Vitamin tablets from Zenergize
And, of course, a t-shirt, a pen, and mints.
by Megan Barnett
- TED Flash: It's a Wrap
- Mar 2 2008 7:43PM EST
- TED Flash: In the Future, World Peace and Walter Isaacson's Collaborative Book
- Feb 29 2008 8:27PM EST
- TED Flash: Lessons in Creativity
- Feb 29 2008 2:21PM EST
- TED Flash: Three Wishes
- Feb 29 2008 12:12AM EST
- TED Flash: Fuel in a Petri Dish
- Feb 28 2008 7:07PM EST
- TED Flash: Life Is Being a Red Sox Fan
- Feb 28 2008 2:12PM EST
- TED Flash: Robin Williams to the Rescue
- Feb 28 2008 1:49AM EST
- TED Flash: Laughter and Tears
- Feb 28 2008 1:15AM EST
- TED Flash: WorldWide Telescope Confirmed
- Feb 27 2008 8:33PM EST
- TED Flash: What I Learned at TED University
- Feb 27 2008 4:32PM EST
- TED Flash: TEDster Swag
- Feb 27 2008 11:02AM EST
- TED Flash: Star Wars for Microsoft and Google
- Feb 26 2008 10:37AM EST
- TED Flash: Encyclopedia of Life Sneak Peak
- Feb 25 2008 3:20PM EST
- TED Flash: Conference Sold Out ... Next Year
- Feb 22 2008 2:11PM EST
- TED Flash: Collective Intelligence Coming Soon
- Feb 22 2008 1:09PM EST




