Vibe publisher Len Burnett was among those who attended the opening concert (by Prince) in a $15,000-a-ticket series of five being held at the Ross School (named after founder Steve Ross, the late Time Warner mogul). The series lineup also includes Dave Matthews and Tim Reynolds, who will perform on July 28, Billy Joel on August 4, James Taylor on August 11, and Tom Petty and the Heartbreakers on August 25. The shows were organized by Bulldog Entertainment Group, which is based in New York and Beverly Hills, and plans--according to town permits--to donate approximately $987,000 to the Ross School "in cash and tickets." The money is being allotted for the school's scholarship fund but the series is not exactly a benefit for anyone but Bulldog and the kickoff show didn't go according to plan. According to people who attended the Prince show, the 1,500-seat outdoor seating venue had plenty of empty seats. Desperate to fill them, organizers starting slashing the ticket price, down to $3,000 just for the Prince show, and then offering two-for-one discounts. "The show had a serious lack of energy," said one attendee. "There was several empty seats and no was dancing." It's unclear if the celebrities who showed up--Leo DiCaprio, Christie Brinkley, Kid Rock-- paid retail, as celebrities rarely do. (Brinkley's kids go to the school). Executives in attendence who could certainly afford the ticket price included Californian moguls Steven Bing and Ron Burkle, Jay Z and Edgar Bronfman Jr., and David (son of Ralph) Lauren.

by Deborah Schoeneman

Condé Nast Portfolio contributor Deborah Schoeneman, who is also editor in chief of Hampton Style, reports on executives in the Hamptons.