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Be a Trump!

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You were recently in India shopping the real estate ­market. Are you still interested in investing?

Yeah, but I’ll take my time. [The trip before this one] I got so sick I thought I was going to die. This time, I told them I wanted plain pasta made in bottled water with no sauce. That’s all I ate, except a granola bar.

Why India?

We don’t have to take a lot of the equity risks that perhaps a lot of other developers have to take. We partner with a local company in a joint venture. It makes sense because we’re able to generate so much premium for our brand. They can build as long as they’re building to our standard.

Richard Rubenstein (interjecting): But it will still have Trump written all over it. It will still say luxury like all Trump properties. Come on, be a Trump! You haven’t even mentioned Dubai yet.

You’re building the flagship hotel for one of Dubai’s new Palm Islands. How does that stack up with the rest of your projects?

It’s very cool, because if you want to build a one-story building in downtown New York, you’ll have everyone and their brother fighting you and saying it’s too much. America has gotten to that point where you can’t do anything without someone complaining. But when you go to Dubai, you’re limited purely by your imagination and the laws of physics. It’s the one place where developers are allowed to have a little artistic vision, as opposed to a hostile environment.

Are you a golfer?

I’ve come to enjoy it better, but golf would be perfect for me if it were 12 holes. After the first nine holes, I lose interest. Then I get sloppy.

Any other hobbies?

I like fly-fishing and hunting. You’re in nature. I want to get away from the structured, manicured world that I create and immerse myself in something that’s perhaps more natural. I tend not to talk about the hunting thing—people react to it. I love trout fishing, but I spend a lot of Sundays in the office.

How would you compare your office with your father’s? How different are your styles?

His is a little more ’80s. I’m not gonna lie—I love ’80s music, I love ’80s movies, but ’80s style? I’m kind of like, “Eh, if you see my dad’s office, it’s so ’80s you can pinpoint the month—September ’82.” Our office [the one Donald Jr. shares with his Trump siblings] is much more contemporary and elegant and more in the direction of where we’ll be taking the brand in the future. Every time he comes down to our floor, I can see him eyeing our offices as though he knows he wants to move, but he won’t admit it to us.

In terms of style, will Trump Soho be totally ’80s too?

It’s very un-Trump in terms of what you’d look for in many Trump buildings, but it has the same ultimate luxury level of perhaps any hotel in New York, and certainly when you look at it relative to other downtown hotels. This is going to be the first ­really five-star product in that market. David Rockwell is doing the interiors and the design, and he’s much more fitting in a fresh, young, hip Soho building than many of the other incredible designers we’ve worked with who are much more Upper East Side. It would be out of place and out of context to do our more typical Trump building here.

Isn’t this a bad time to try to be selling condos, even in a building like Trump Soho?

Do you get the kinds of closings you want? Maybe not, but we have a lot of flexibility because what we don’t sell, we can rent. But it’s a mess. It’s scary. I know of buyers who have virtually perfect credit ratings who want to put down 40 to 50 percent, and they can’t get a loan for the rest, and that’s unheard of.

Passerby (outside Trump Soho): Where is the closest subway?

I think it’s this way. Or it could be up there. I don’t know. I haven’t taken the subway in a long time.


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