Brilliant Then and Now
Game Changers
What idea did you initially deem brilliant before you knew better?
- "That smart people could predict the overall movement of stock markets."
—Alan "Ace" Greenberg, former C.E.O. of Bear Stearns - "Ethanol from corn."
—Tom Schumacher, president of Disney Theatrical Productions - "The reply all button."
—James Hong, co-founder of hotornot.com - "Spray-on tan."
—Max Levchin, founder of Slide.com
- "TiVo."
—Mike Blum, owner of Pipsqueak Films - "Jackson Pollock."
—Irwin Jacobs, co-founder and chairman of Qualcomm - "The BlackBerry."
—Jeffrey Katzenberg, co-founder of Dreamworks - "Google. I was factually and materially wrong at every level."
—Eric Schmidt, C.E.O. of Google






