BizJournals Portfolio

Rita's Hail Mary Pass

Baseball After the Boss Baseball After the Boss

George Steinbrenner transformed the economics of America’s pastime. Now with his health declining, who will take over the New York Yankees and what will it mean for the sport? Read More

Take a Seat, Sports Fans—for a Price Take a Seat, Sports Fans—for a Price

A startup being backed by a Wall Street giant offers a new twist in stadium financing. Read More
PREV 2 of 4 NEXT

Ironically, Katrina improved the team’s short-term prospects in New Orleans. “The devastation spurred an outpouring of local support,” says Matheson, “and made moving the Saints to another city politically untenable for the N.F.L.”

In the hurricane’s frantic aftermath, Benson LeBlanc was thrust into a pivotal role in management. During the past two years, she has driven the N.F.L. franchise with the shakiest economic base into profitability. Before Benson LeBlanc, the Saints were known mostly for their struggles on and off the field. “It was coach versus player, or player versus player, or management versus the public,” says chef Emeril Lagasse, owner of three New Orleans restaurants and a Saints season-ticket holder for two decades. “All that has changed with Rita. She’s like a magnet that connects with people. She’s a rarity in pro ball.”

For St. Rita’s next miracle, she has to find a way to keep the Saints in town.

The N.F.L. has long been an old boys’ club packed with old men. Only a handful of the 32 teams are run by women, and Benson LeBlanc is the youngest. Still, her gridiron C.V. is more impressive than that of almost any of the ancient members, including her grandfather. She spent her high school and college summers interning in various league offices. In 2001, after graduating from Texas A&M with a degree in agribusiness, she started working for the Saints, for whom she did everything from distributing press credentials to logging stats into computers for coaches.

Benson LeBlanc says her dream job is to be an antiquarian-book hunter. And she reads constantly. Recently she found personal resonance in Alex Butterworth and Ray Laurence’s Pompeii: The Living City, which re-creates the bustling life in the Roman town before the eruption of Mount Vesuvius. “It’s very difficult to react quickly to complex crises,” she says. “I found it helpful in the context of our business planning to be proactive so that our people could prepare for unforeseen obstacles.” Prepped in large part by Hurricane Ivan in 2004, the Saints were ready for Katrina. “We always had a plan,” says Benson LeBlanc, who was actively involved in all phases of the team’s evacuation. Her energy seems inexhaustible. “She has been kind of round-the-clock since she was a kid,” her grandfather says.

The oldest child of Renee Benson and Russell LeBlanc, Rita was born in Houma, a Cajun outpost in southeast Louisiana perhaps best known as the setting for the Swamp Thing comic books. When she was still an infant, her family moved from the bayou to San Antonio and then to a ranch in nearby Johnson City, the birthplace of Lyndon Johnson. She was eight years old in 1985 when her grandfather—a banker, car dealer, and New Orleans native—purchased the Saints from original owner John Mecom for $70 million. During Mecom’s stewardship, the Saints went marching in place for 18 seasons. They never had a winning record and finished last in their division seven times. The low-water mark came in 1980, when the “Aints” won only one of their 16 games and thousands of embarrassed and enraged fans showed up for home games wearing paper bags over their heads.

In 1986, Benson captured the hearts of Saints faithful at a home game against Tampa Bay. After the Saints had beaten the Buccaneers 38–7, he climbed down to the field and led a second-line victory dance in the end zone while twirling an umbrella. The Benson Boogie—a sort of low-impact shimmy—even inspired a song:

He doesn’t hold a candle to Fred Astaire,

But if the Saints are winning, he’ll jump in the air.

Then he’ll boogie all around,

And hug a player or two, before he falls to the ground.

Benson and his granddaughter started boogying together in 1987, the year of the Saints’ first ­winning record and playoff appearance. The two have long enjoyed a relationship that speaks of the importance of family, but curiously, Grandpa is about the only relative Benson LeBlanc will discuss. Of her mother, all she says is, “When I was young, she ran the ranch and read to me a lot.” Asked if her father was an influence on her, she hesitates and says, “Not particularly.” Her parents divorced while she was in college. After graduating, she moved to New Orleans to be her grandfather’s apprentice. She wasn’t a football fan then, but she quickly became one. “I loved the regenerative aspect of the N.F.L.,” she says, by which she means that even though this year’s squad might stink, next season’s might not. “You did what you did. You documented it and celebrated it. Every year saw a renewal, a fresh start. Every year, the sky was the limit.”

blog comments powered by Disqus
 
U.S. Uncovered

Which cities were still making money during the recession and which went under? Our analysis.

Best U.S. metro areas that are most conducive to the creation and development of small businesses.

A look at the places best primed economically to host a major-league sports franchise.

spotlight on

Multimedia

Wealth Central

The Great Recession certainly took its toll on cities across the United States. But even with high unemployment rates and declining wages, some communities have done very well for themselves. View Interactive Feature