Fashion's Next Big Bang
By meticulously controlling his company's image and output, Nigo has made A Bathing Ape the ne plus ultra of urban streetwear—his $300 sneakers get more time on MTV than bottles of Cristal. Now comes the hard part: Will he sell out and turn his brand into a global icon, a hip-hop Polo, or will he crash and burn?




November 2007 Issue


