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Prying Eyes

How to shield your property from real estate impostors.

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The luxury real estate market is fraught with poseurs, wannabes, and all-out con artists. Here are six ways to protect your for-sale home.


Hire the right real estate agent.
Select an expert in your area who specializes in homes at your price point. “That broker will have a bank of qualified buyers with whom they work,” says Audrey Ross, a senior vice president at Esslinger-Wooten-Maxwell Realtors in Coral Gables, Florida. Plus, your broker will know other brokers, who will have their own rosters of buyers at that level.

Determine your marketing position.
These days, the internet can generate the most interest for a property, but such exposure may not be right for you. Discuss with your broker the plans to advertise your home. Establish which venues are appropriate and how much information to disclose.

Verify a buyer’s financial information. “Anyone can make a document,” says Lesley Martinson, owner of Scottsdale Fine Properties in Arizona. Advise your broker to investigate a prospect’s documents, using the internet or a phone book to match a company name with the correct address and phone number.

Get a second opinion.
Ensure accuracy by having your lawyer or financial adviser review a prospective buyer’s information.

Have patience. Be wary of walk-ins. “Most buyers who are coming to look at this stratospheric level of homes are going to give a lot of notice,” says Shari Chase, founder of real estate firm Chase International. “It’s always a red flag if someone wants to see something right away.” The same goes for verification of a buyer’s credentials; legitimate purchasers will understand the delay.

Protect your identity.
Remove all personal photos, trophies, and awards from your home so that potential buyers can’t recognize you. You may also consider using a confidentiality agreement with your broker to further ensure privacy.


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