BizJournals Portfolio

Super Bowl Ad Rejects

What you never saw between plays—and not because you weren't looking. Here, the commercials that the agency or networks didn't want you to see during the Super Bowl.

Zapping the Zeitgeist Zapping the Zeitgeist

What Super Bowl ads tell us about the scary future of advertising. Read More

Latest Sports News and Views Latest Sports News and Views

Read about the latest news in sports from Franz Lidz's column. Read More

Skinny Dip


Advertiser: Bud Light
Commercial: “Skinny Dip”
Year: 2007Watch Video


Bottle Opener

Advertiser: Bud Light
Commercial: “Bottle Opener”
Year: 2007Watch Video



Swear Jar

Advertiser: Bud Light
Commercial: “Swear Jar”
Year: 2007Watch Video



Wardrobe Malfunction

Advertiser: Bud Light
Commercial: “Wardrobe Malfunction”
Year: 2004Watch Video



Got Milk?

Advertiser: PETA
Commercial: “Got Milk”
Year: 2006Watch Video



Mickey Rooney

Advertiser: Airborne
Commercial: “Mickey Rooney Sauna”
Year: 2005Watch Video



Britney Spears

Advertiser: Pepsi
Commercial: “Britney Spears”
Year: 2002Watch Video


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Health Care

Bad to the Bone No More

Companies such as General Mills say they're stepping up efforts to change employees' bad behavior and promote healthier lifestyles. Read More