Buy This Golfer
How to Buy a Golf Course
Dream Rides
The Jock Exchange
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Rear
($0)
Tour regulations prohibit ads on the “rear-end area” as well as on pant legs. Also taboo: ads for cigarettes. Those for cigars, beer, and wine, however, are okay.
Left sleeve
($20,000 to $1 million)
The left sleeve costs more than the right because it’s more visible on right-handed golfers, who spend long seconds with it facing TV cameras. A Briny Baird might sell this sleeve for $75,000; on better-known guys, such as Chad Campbell and Fred Funk, it’s worth between $80,000 and $100,000. On a major winner like Jim Furyk, it’s $500,000.
Bag
($50,000 to $5 million)
The bag is often included as part of an equipment deal. A player who wins a major tournament, such as the U.S. Open, can see the value of his bag sponsorships triple.
Videogame
($5 million)
E.A. Sports will pay handsomely to digitize you. But only if you’re Tiger.
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