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Buy This Golfer

How to Buy a Golf Course How to Buy a Golf Course

Go for the green–these days, it may be the biggest bargain in real estate. Read More

Dream Rides Dream Rides

Want Lance Armstrong's bike? How about one that's even better, and made exclusively for you. Read More

The Jock Exchange The Jock Exchange

Wall Street is about to launch a new way to trade professional athletes the way you trade stocks. A piece of Tiger, anyone? Read More
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Rear

($0)
Tour regulations prohibit ads on the “rear-end area” as well as on pant legs. Also taboo: ads for cigarettes. Those for cigars, beer, and wine, however, are okay.

Left sleeve
($20,000 to $1 million)
The left sleeve costs more than the right because it’s more visible on right-handed golfers, who spend long seconds with it facing TV cameras. A Briny Baird might sell this sleeve for $75,000; on better-known guys, such as Chad Campbell and Fred Funk, it’s worth between $80,000 and $100,000. On a major winner like Jim Furyk, it’s $500,000.

Bag
($50,000 to $5 million)
The bag is often included as part of an equipment deal. A player who wins a major tournament, such as the U.S. Open, can see the value of his bag sponsorships triple.

Videogame
($5 million)
E.A. Sports will pay handsomely to digitize you. But only if you’re Tiger.


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Bad to the Bone No More

Companies such as General Mills say they're stepping up efforts to change employees' bad behavior and promote healthier lifestyles. Read More